- We’re thrilled to partner with visionaries like SOBER and the SNS Culinary Club to inspire a new era of mixology that appeals to teetotallers, health enthusiasts, and connoisseurs alike: Anil Mulchandani
- This exclusive event showcased innovative alcohol-free cocktails, bringing together Ahmedabad’s top F&B professionals to challenge conventions and elevate non-alcoholic beverages as premium social experiences
NE FEATURES BUREAU
AHMEDABAD, AUG 22
Ishaara, the acclaimed dining destination at Palladium Mall renowned for its ingredient-focused cooking and celebration of India’s rich culinary heritage, successfully launched “Proof Positive: A Zero-Proof Cocktail Journey” on Wednesday, August 20, 2025. This exclusive event showcased innovative alcohol-free cocktails, bringing together Ahmedabad’s top F&B professionals to challenge conventions and elevate non-alcoholic beverages as premium social experiences.
Curated by Anil Mulchandani, a senior F&B professional and tastemaker, the event highlighted sophisticated, wellness-forward concoctions that emphasized flavor intensity and craftsmanship without alcohol. Held at Ishaara @Palladium, the gathering attracted 60-70 industry leaders, including chefs, mixologists, restaurateurs, sommeliers, food connoisseurs, influencers, and bloggers. Attendees experienced live zero-proof mixology counters, collaborative cocktail menus, workshops, demos, media walk- throughs, tasting stations, and curated pairings with small plates – all designed to shift perceptions around non-alcoholic drinks and expand guest demographics.
The event flow began with a warm welcome featuring floating cocktails at 3:30 pm, followed by the announcement and demo of Ishaara’s Proof Positive cocktail program. A highlight was the contest where guests got a chance to present their own cocktails, attend a cocktail making masterclass and learn nuances of the zero-proof beverage range from SOBER, leading into an afternoon of snacks, drinks, and networking from 4:30 pm to 6:00 pm. The venue was transformed with theater-style seating, prominent SOBER bottle displays, standees, and gifts sponsored by SnS, IFEA, Ishaara & SOBER.
Ishaara’s menu philosophy for the event aligned seamlessly with its core ethos: wellness-focused, inclusive, creatively curated, and ingredient-forward, ensuring no compromise on complexity or presentation. This commitment extends to Ishaara’s broader culinary approach, where every dish is crafted with a deep respect for fresh, high-quality ingredients sourced to honor India’s diverse culinary heritage. From regional spices to time-honored techniques, Ishaara continues to blend tradition with innovation, making it a beacon for authentic and mindful dining in Ahmedabad.
“Proof Positive is more than an event; it’s a movement toward inclusive, health- conscious indulgence,” said Anil Mulchandani. “We’re thrilled to partner with visionaries like SOBER and the SNS Culinary Club to inspire a new era of mixology that appeals to teetotallers, health enthusiasts, and connoisseurs alike.”
Promotion efforts included high-decibel digital campaigns, influencer marketing, branded content, print coverage in lifestyle and hospitality publications, WhatsApp blasts to societies within a 7 km radius, food group shout-outs, and invite-only previews. Post-event, the buzz continues with content generation, influencer partnerships, and potential retail lines for zero-proof mixers or bottled cocktails.
