R ARIVANANTHAM
CHENNAI, AUG 3
Youngest and iconic motorcycle brand of India, Jawa Yezdi on Saturday (auspicious Aadiperukku festival) unveiled its country’s largest dealership – Swastik Motors (451st showroom) in Chennai.
On the sidelines of inaugurating the showroom attached with service station, Ashish Singh Joshi, CEO, Jawa Yezdi Motorcycles said, “The new state-of-the-art dealership shop is set to become a landmark/testimony for motorcycle enthusiasts in the region, offering a wide range of services and an enhanced customer experience.’’
- Showcases the recently introduced Yezdi Adventure, which is a seamless blend of three critical factors – exceptional design, full load of features including tilting speedometer and unbeatable performance
- Jawa Yezdi to launch a 650 CC motorcycle variant on August 15 as part of its series of new variants waiting for the launch soon: Ashish Singh Joshi, CEO, Jawa Yezdi Motorcycles
- Tamil Nadu and Maharashtra stand top in selling Jawa Yezdi motorcycles with 11 to 12 per cent of total sales from 450 dealers across the nation
- The company is working on electric vehicles and it would be introduced into the domestic market when the charging infrastructure was ready.
The showroom and service station spread over 6,000 sq. ft., the newly introduced cutting-edge facility, Swastik Motor, located on Mount Poonamalle Road, will host the entire range of Jawa and Yezdi motorcycles. Customers will be able to avail of superlative sales and after-sales services at the outlet. The dealership is equipped with a dedicated service center staffed by highly trained technicians to ensure optimal customer satisfaction.
Launching the ‘Yezdi Adventure’ offered at Rs 2.09 lakh (ex-showroom, Ashish Singh Joshi, CEO, Jawa Yezdi Motorcycles, said, “We are excited to open the doors to the country’s largest Jawa Yezdi dealership in Chennai. Tamil Nadu is a significant market for us, and this expansion reflects our dedication to giving our patrons the best experience possible from the time they enter our store until they ride out on their brand-new motorcycles. We are optimistic that this facility will help us add many more enthusiasts to the clan.”
“With the newly launched Yezdi Adventure, we are disrupting the category with the perfect trinity of bold design, advanced features, and unbeatable performance. The motorcycle is designed as the ultimate touring and off-road motorcycle, packed with all-you-need features to make every ride exceptional,” he added.
Addressing the media on the sidelines of inaugurating the showroom and launching Yezdi Adventure, Ashish Singh Joshi said the iconic brand to launch a 650 cc Jawa Yezdi variant on August 15 and new variants are lined up for launching.
“We have about 450 dealerships currently. We have planned to take it up to 600 by this financial year. If you compare this with anybody else, we still have a long way to go. For the next few years, we will keep on adding 200 odd (showrooms) every year.” he told reporters.
Classic Legends was also gearing up to launch the popular BSA range of motorcycles on August 15, Ashish Singh Joshi said.
Joshi said the company was working on electric vehicles and it would be introduced into the domestic market when the charging infrastructure was ready.
Tamil Nadu and Maharashtra stand top in selling Jawa Yezdi motorcycles with 11 to 12 per cent of total sales from 450 dealers across the nation.
Features of Yezdi Adventure
Yezdi Adventure, a machine built for those who crave open roads and uncharted territories. The motorcycle is the perfect amalgamation of design, performance, and features disrupting the Adventure motorcycle category at Rs. 2,09,900.
Powered by the new generation Alpha2 334cc liquid-cooled engine to deliver smoother performance, elevating the overall riding experience. This powerful engine delivers an impressive 29.6PS and 29.9Nm, ensuring that riders can tackle any terrain with confidence and ease. It features a new integrated main cage with new decal panels, allowing for better balance and maneuverability, especially in challenging off-road conditions. The motorcycle also boasts class-leading 220mm ground clearance and long-travel suspension, providing superior off-road capability and touring comfort.
Yezdi Adventure now comes equipped with a robust new sump guard, offering increased protection for the engine and other critical components during rugged adventures. Available in both matte and dual-tone shades, the new colourways are Tornado Black, Magnite Maroon, Wolf Grey, and Glacier White, allowing riders to choose a style that matches their adventurous spirit.
The new Yezdi Adventure continues to embody Jawa Yezdi Motorcycles commitment to combining heritage with innovation, offering a motorcycle that is both classic and contemporary.
