NE BUSINESS BUREAU
AHMEDABAD, MAY 27
Reliance Jio has unveiled an aggressive new entertainment-led telecom offering with the launch of its ₹200 Jio OTT Pass, a bundled recharge pack that combines premium streaming subscriptions, live television and high-speed mobile connectivity under a single 28-day plan.
The new pass, which became available nationwide from May 27, is being positioned as an affordable all-in-one digital entertainment package for India’s rapidly expanding mobile-first streaming audience.
- Reliance Jio launches new ₹200 OTT Pass for prepaid users across India
- Pack bundles 15 premium OTT platforms, 1,000+ live TV channels and 30 GB data
- Users also get unlimited 5G access linked to active base plan validity
- Combined entertainment and connectivity benefits valued at nearly ₹1,500 per month
- New recharge aims to strengthen Jio’s dominance in India’s fast-growing digital streaming market
With bundled benefits estimated to be worth nearly ₹1,500 a month, the telecom giant is aiming to deepen user engagement while strengthening its foothold in the highly competitive OTT and digital content ecosystem.
A Single Recharge for Entertainment and Connectivity
The ₹200 Jio OTT Pass integrates access to 15 premium OTT platforms, over 1,000 live TV channels via JioTV, 30 GB of high-speed data and unlimited 5G access during the validity of the user’s active base plan.
The offering is available to all prepaid Jio users who already have an active base recharge plan.
Industry observers say the move reflects a broader trend among telecom companies to drive subscriber retention through content bundling rather than pure tariff competition.
Premium OTT Platforms Packed into One Plan
The new entertainment pass includes subscriptions to some of the country’s most widely consumed streaming platforms.
Among the key highlights are:
- YouTube Premium with ad-free viewing, offline downloads and background play
- JioHotstar Mobile + Hollywood content package
- Amazon Prime Video Mobile Edition
Additionally, subscribers gain access to 12 OTT platforms through JioTV, including:
- SonyLiv
- ZEE5
- Discovery+
- Sun NXT
- FanCode
- Hoichoi
The bundle also includes regional and niche content platforms catering to diverse Indian language audiences.
1,000+ Live TV Channels Strengthen JioTV Push
The company is also leveraging the growing popularity of live television streaming through mobile devices.
The ₹200 OTT Pass includes access to more than 1,000 live TV channels on JioTV, including over 150 paid channels spanning entertainment, movies, sports, infotainment and regional programming.
Content partnerships cover major broadcasting networks such as:
- Disney Star
- Sony Entertainment Television
- Sun TV Network
- Warner Bros. Discovery
- ETV Network
The inclusion of regional HD entertainment and movie channels is expected to strengthen adoption in non-metro markets.
Jio Targets India’s Data-Driven Streaming Economy
Apart from entertainment services, the pass includes 30 GB of high-speed 4G/5G data and unlimited 5G access for up to 28 days, aligned with the validity of the user’s existing base plan.
Analysts believe the offering is designed to capitalise on India’s booming mobile video consumption market, where affordable data pricing and bundled content are driving massive digital adoption.
The new recharge is available across all official Jio channels, including MyJio, Jio.com, retail outlets and third-party recharge applications across telecom circles in India.
