NE BUSINESS BUREAU
MUMBAI, AUG 15
JioMart, Reliance Retail’s New Commerce multi-category online shopping platform, and Smart SuperStore kicked off India’s biggest and one of the most highly anticipated grocery sale festival, the Full Paisa Vasool sale on JioMart on August 14. The sale will be live till August 18 and span across a network of 1200-plus stores, including Smart Superstores, Smart Point and Reliance Fresh, says a release.
The key theme of the Full Paisa Vasool Sale has always been to offer customers huge savings on the entire range of groceries. This year too, the sale is offering unbeatable discounts on staples, packaged food, home and personal care, dairy, general merchandise and apparel items of major brands.
Discounts of up to 50% are available on biscuits, chocolates and shampoo, and a minimum discount of 33% is available on soft-drinks, toothpaste, noodles and soaps. Also, a 30% discount is available on detergent range. A staple combo of Basmati rice and oil worth an MRP of Rs 1,470 can be bought for just Rs 1,049. Customers could place orders for their favourite items on the JioMart app and get them delivered to their homes for free. What’s even better is there is no minimum order limit for the free delivery service.
The Full Paisa Vasool Sale is also known for its lively and entertaining advertisement campaigns. This year, the sale campaign features a stellar star cast, including Satish Shah, Ketki Dave, Shubhangi Atre, Mukul Chadda, Ashlesha Thakur and Tanishq. It is live on all major media platforms such as television, radio, print, online, social media and OOH and will remain on air for the entire duration of the sale.
