NE BUSINESS BUREAU
AHMEDABAD, JULY 24
JioMart, Reliance Retail’s beta online consumer grocery platform, has debuted its JioMart app on Google Play Store and iOS App Store.
Within a few days of its launch, the JioMart app has crossed the 10 lakh downloads mark on the Google Play Store and is one of the top 3 apps in the ‘Shopping’ category. As per App Annie, it is ranked second in the Apple App store and third in Google play store in the shopping category.
Besides, JioMart has also started providing multiple convenient payment options to the customers as it recently added Sodexo meal coupons to its existing payment options of net banking, credit and debit cards, ROne loyalty points, cash on delivery, etc. Recently, it also has added credit cards and wallets with cashback offers.
In Gujarat, JioMart services are available in over 15 cities, including Ahmedabad, Surat, Rajkot, Vadodara, Gandhidham, Navsari, Junagadh, Vapi, Jamnagar, Himatnagar, Bhuj, Anand, Nadiad, Bharuch, Gandhinagar, Bhavnagar, and others. With the launch of the app, JioMart now enables increased Omni-platform interface bringing seamless and enhanced accessibility to consumers.
At present, JioMart is taking over 2.5 lakh daily orders from across the country and the number is rising very fast. The beta platform jiomart.com was launched simultaneously in nearly 200 cities and towns across the country towards the end of March. The extensive availability of JioMart platform across the country truly democratised digital shopping for essentials by bringing the online ordering service to several tier II and tier III towns, where customers are experiencing online shopping and home delivery of grocery, fruits and vegetables and essential goods for the first time.
The mobile generation who find the ease of access through the app-based interface can now enjoy the convenience of placing orders through the JioMart app interface available for both Android and iOS devices.
Consumers who use both apps as well as the portal interface on different devices can seamlessly migrate between the platforms with their login ID and access their previous orders and cart items. JioMart has continuously been adding new products, features, brands, and varieties each day, offering a whole new experience and an extensive bouquet of choices to its customers every time they shop. The bouquet of products now includes a wide range of personal care products, home, and kitchen care products, puja needs, shoe care, baby care products, branded foods, etc. With its Smart store price promise, JioMart offers attractive prices on essentials with a minimum 5% discount on all products.
During the recent AGM of RIL Chairman and Managing Director Mukesh Ambani had said: “JioMart is now focused on scaling its geographical reach and delivery capabilities. JioMart is obsessed with providing convenience and superior shopping experience to consumers. In addition to grocery, we will expand JioMart to cover electronics, fashion, pharmaceutical, and healthcare in the days ahead. In the coming years, we will cover many more cities, serve many more customers across India, and expand to many more categories.”
Post the announcement of JioMart at the AGM, analysts are upbeat about the JioMart initiative in their reports with Goldman Sachs stating “We believe RIL’s partnership with Facebook could result in the company becoming a market leader in the online grocery space, with more than 50 percent share by 2024.”
