R ARIVANANTHAM
CHENNAI, APRIL 1
Juicy Chemistry, India’s first-ever homegrown brand with a complete range of Certified Organic products by Ecocert (France) in accordance with COSMOS V3 Standard, is now all set to further strengthen its on-ground presence. After a successful stint with its flagship store in Coimbatore, the brand is all set to open their second store in the heart of Chennai, in Phoenix Marketcity from Saturday (April 2) onwards, said its co-founder Pritesh here on Friday.
The brand, which owes its early success to the support of local communities across Coimbatore, Chennai and neighboring cities, is looking forward to bringing the experience of personalized skincare to Chennai and its people. The company also plans to add 12 more such stores across all metro cities in India.
- The store is at the heart of the city in Phoenix Marketcity and will remain open between 10:30 am and 9:00 pm.
- Right from skincare, to hair care, and body care and aromatherapy to junior care, each of the SKU’s will be on display for patrons to pick and choose from.
The customer-first brand understands the significance of a people-centric retail experience where customers get to touch and feel the product, receive personalized recommendations and understand the brand story.
At this 425 sqft store, visitors will be able to experience their entire range of certified organic and natural products that the brand has to offer. Right from skincare, to hair care, and body care and aromatherapy to junior care, each of the SKU’s will be on display for patrons to pick and choose from.
Addressing the reporters after a formal launch of the store, its co-founder Pritesh said “We are committed to provide 99.5 per cent organic with 5 per cent preservatives to the customers. The company procures organic raw material/native species from across the globe and have tie-up with over 300 farmers in India to procure native species’’ he added.
“Juicy Chemistry aims to help every consumer to find answers to their skin concerns and we believe that the answer lies in nature/organic products. We, the Juicy Chemistry are diligently spent time and effort in trying to understand the physical and chemical properties of each and every ingredient we have used. For the past seven years, we have worked hard to make sure to question how best to bring nature to our customers in its most unadulterated form from the soil-to-shelf’’ Pritesh added.
He also said that all its products are hand-made with minimal usage of machinery at its RS Puram plant in Coimbatore.
Commenting on the launch, Megha Asher, Co-founder & COO said, “This store is the culmination of years of our efforts, and honestly, it’s been a long time coming. Moreover, Chennai felt like an organic choice, given our roots. Anytime we’ve been in the city, the response has been kind and overwhelming. With the world around us fully opening up for the first time in nearly two years, we felt it was the right opportunity to invite people to witness the Juicy Chemistry experience. We can’t wait to welcome everyone at our flagship outlet.”
Being a brand based in the region, South India has been an important market for the brand. Having worked with the community and understood the consumers closely, the brand feels that the southern states are more open to experimenting and trying innovative products. Coupled with a higher level of urbanization, the brand’s offerings fit right into the market’s core.
The store is at the heart of the city in Phoenix Marketcity and will remain open between 10:30 am and 9:00 pm. For more details browse https://juicychemistry.com/
