NE BUSINESS BUREAU
CHENNAI, NOV 13
Kajaria India’s largest ceramic and vitrified tile manufacturer, on Wednesday announced the launch of its largest Eternity & Kerovit Experience Centre, located in the heart of Chennai at Rajah Annamalai Building, New No. 19, Old No. 18/3, Rukmini Lakshmipathy Road, Egmore, Chennai, Tamil Nadu – 600008.
This Experience Centre, the largest of its kind in India, was inaugurated by Mr. Pankaj Sethi, COO of Kajaria Eternity and Mr. Dhirendra Joshi, Vice President of Kerovit.
Spread across a sprawling 15,000 sqft, this flagship Experience Centre showcases an impressive array of Kajaria Eternity tiles, India’s No. 1 GVT brand, alongside premium Kerovit bathware products. The centre is thoughtfully divided into two immersive zones: one dedicated to Kajaria’s range of GVT (Glazed Vitrified Tiles) and the other to Kerovit’s bathware solutions, creating a unique customer experience.
A Grand Display of Innovation and Style
The Experience Centre in Egmore, Chennai, will display a wide selection of Kajaria Eternity tiles, renowned for their unmatched variety and quality, and the latest in Kerovit’s bathware, including chrome-finished faucets, basins, and the exclusive Aurum collection of bathroom fittings in a stunning range of colours. With products like the Ultima range of large-sized vitrified slabs (up to 1200×2400 mm) and sophisticated sanitaryware options, customers can discover the latest in design and technology under one roof.
A Vision for Indian Homes
Rishi Kajaria, Joint Managing Director of Kajaria Ceramics Limited & Managing Director of Kajaria Bathware Pvt. Ltd, shared, “Our mission is to make Kajaria’s exclusive tile, bath, and sanitaryware collection accessible to every family. This mega Experience Centre in Chennai marks the beginning of a new chapter, as we plan to launch similar large-scale centres across India this year.”
Empowering Customers through Expertise
More than a showroom, the new Kajaria Eternity Experience Centre functions as a resource center, where experienced professionals are available to guide customers on maximizing both functionality and aesthetics in their homes. The interactive layout allows customers to visualize bathroom and tile solutions in real settings, making it easier to choose the right products for their needs.
