AHMEDABAD, DEC 16
‘Modi Jacket’ retailor JadeBlue Lifestyle India Ltd on Monday announced a revamped thrust of its eCommerce foray which will be led by Khushali Chauhan, the 7th generation of Chauhans in the family business expert in tailoring. The revamped online foray will lay a strong emphasis on seamless logistics, data-analytics and smooth customer experience.
Speaking on the eCommerce push, Khushali Chauhan, Head -JadeBlue online, said: “JadeBlue’s revamped online push comes at an exciting time, when both offline & offline brands are vying for providing immersive and diverse experiences to customers. It is a privilege to lead the initiative and I hope to translate the brand’s legacy of excellence into the online experience also.”
“The opportunities are immense – Assocham says the Indian Retail market will reach $1.1 trillion by 2020 – at JadeBlue we believe that those who deliver the best customer experience will reap the benefits of this market. Towards this goal, we are leveraging technologies to deliver better experiences, ensure seamless logistics and convert buyers into loyal customers,” she added.
Elaborating further, Bipin Chauhan, Managing Director, JadeBlue added, ”Online giants are building offline store networks and established offline brands are going online to acquire customers & market share. Having built a network of 22 JadeBlue & 38 Greenfibre stores, expanding online is a natural progression for us. We are looking at an expanded customer base through online channels. I believe our cumulative expertise, experience and customer insights acquired over almost 40 years in the trade will stand us in good stead, as we reboot our online foray. Staying focussed on giving superior quality products and giving a good customer experience will surely help us acquire & build a strong customer base”.
