NE BUSINESS BUREAU
CHENNAI, JULY 20
The past few months of national lockdown and the ensuing physical distancing measures due to the COVID-19 crisis have adversely affected community engagement and social activities. Senior citizens, who are the most vulnerable section of society battling the pandemic, have been worst-hit as self-quarantining has become the norm, says a release.
Keeping this in mind, Columbia Pacific Communities, India’s largest independent senior living operator, has initiated ‘PLATFORM 2020’, a month-long virtual talent hunt initiative for its residents across nine communities located in five cities. The inter-community talent hunt was virtually inaugurated by Puducherry Lieutenant Governor, Kiran Bedi, on July 18.
Bringing together residents from across communities in Bengaluru, Puducherry, Chennai, Coimbatore and Kanchipuram, PLATFORM 2020 invites participation under various categories such as music – vocal and instrumental, dance, photography, painting and crafts with the central theme of ‘Hope amidst COVID-19’. The competition goes on for a month with the winners from each category being announced on August 21, World Senior Citizens Day.
PLATFORM 2020 aims to instill hope and build resilience among seniors during these uncertain and difficult times by keeping them active, stimulated and engaged.
Kiran Bedi, who graced the occasion as the Chief Guest said, “I’m very happy and honoured to be a part of Platform 2020, by Columbia Pacific Communities, where senior citizens, my peers are encouraged to reenergize themselves through activities like painting, dancing, and singing.
It is scientifically proven that art, culture and creativity heals oneself. In these difficult times when all of us are constantly trying to fight back and keep us safe and protected, this comes as a wonderful initiative where the community is fighting all odds and helping each other survive the pandemic positively. I am proud to be part of such community and humanity.”
Commenting on the initiative, Mohit Nirula, CEO, Columbia Pacific Communities, said, “Our residents have been an inspiration to us over the last many months. With their support and enthusiastic participation, we have shunned “social distancing”, embraced “physical distancing”, and while remaining mentally, intellectually and socially engaged. And for those, who believe this generation is technologically challenged, I invite you to come online and support this unique celebration of positive ageing by the residents of Columbia Pacific Communities”.
The competition will be streamed live and is open for viewing for anybody who wishes to celebrate the concept of positive ageing. Viewers can join through this link https://call.lifesizecloud.com/4665942.
In the recent past, Columbia Pacific Communities launched #TheLivingRoom, a virtual talk show initiative that urges seniors to make the most of the lockdown period, and helps them stay inspired and motivated through meaningful conversations. The series has given seniors access to interact with stalwarts, experts, professionals and popular personalities such as Anuvab Pal, Charu Sharma, Nandita Das, Prakash Belawadi, Prahlad Kakkar, Kabir Bedi and Vasundhara Das, the release added.
