- The latest installment in JioStar’s Ghus Kar Maarengecampaign, conceptualized by creative agency ZeroFifty, is set in a car cruising down a narrow road in the middle of lush green farms somewhere in Karnataka
- PKL Season 12 gets off the mark on August 29 with a southern derby when Telugu Titans face Tamil Thalaivas in an action-packed season-opener
- The friends try working out how to get the bull out of their way, but KL Rahul unexpectedly advises the driver to quietly reverse the car. As his friends begin debating, Rahul wryly explains, that this is no ordinary bull, but a “Bengaluru Bull” that only charges in and smashes through.
NE SPORTS BUREAU
MUMBAI, AUG 25
JioStar unveiled the Kannada-language film on Monday for its Pro Kabaddi League (PKL) Season 12 campaign, Ghus Kar Marenge, with cricketer KL Rahul in the lead. The campaign, which comprises a series of regional and national films, builds anticipation for the upcoming season of PKL, set to begin on August 29, 2025, live and exclusive on JioHotstar and Star Sports Network.
The latest installment in JioStar’s Ghus Kar Maarenge campaign, conceptualized by creative agency ZeroFifty, is set in a car cruising down a narrow road in the middle of lush green farms somewhere in Karnataka. KL Rahul is in the passenger seat enjoying the ride with his friends, when the car suddenly screeches to a halt. The camera then reveals a ferocious bull staring them down. The friends try working out how to get the bull out of their way, but KL Rahul unexpectedly advises the driver to quietly reverse the car. As his friends begin debating, Rahul wryly explains, that this is no ordinary bull, but a “Bengaluru Bull” that only charges in and smashes through.
“The campaign underscores the aggression and thrill quotient that fans can expect this season. With refreshing changes coming in, we had to depict how it will influence the approach of players,” said a JioStar Spokesperson. “KL Rahul was the perfect match to bring that out with his subtlety and inimitable demeanour. His personality and connection with fans make him the ideal face for this iteration of the campaign.”
Speaking on being a part of the campaign, KL Rahul said, “Kabaddi is a sport where every moment counts, and every move demands intent. The aggression, the pace, and the raw energy on the mat are what make it so thrilling—not just for players, but for everyone watching. I’ve always admired the fearlessness and commitment kabaddi players bring to every raid and tackle. It’s a game that resonates with me because it’s about backing yourself completely, no matter the challenge in front of you.”
PKL Season 12 gets off the mark on August 29 with a southern derby when Telugu Titans face Tamil Thalaivas in an action-packed season-opener. Fans can catch every tackle, raid, block, and all the action from the mat straight to their screens on JioHotstar and Star Sports Network.
