NE BUSINESS BUREAU
NEW DELHI, DEC 28
KONE Elevator India, a wholly-owned subsidiary of Finland-based KONE Corporation, and a leading Elevator and Escalator supplier in India, has initiated a campaign to sensitize people on key environmental issues, a release from the company said on Monday.
As part of this inititive, the first leg of the campaign has commenced in National Capital Region (NCR) region that will expand to other regions. Through bright, lively and eye-catching graffitis (wall paintings), KONE Elevator India will convey the message of environmental conservation in the three chosen areas – pollution caused by single-use plastic, waste management and water conservation. This initiative is in line with the Prime Minister Narendra Modi’s call to take resolution not to use single use plastic and Government of India’s Swachh Bharat Mission.
Amit Gossain, Managing Director, KONE Elevator India, said “Our commitment to the society is an integral part of our value system and we, at KONE, have always engaged ourselves in various efforts to give something back to the society. As an environmentally conscious organization, this campaign is aimed at the betterment of the community through measures that will bring in sustainable development.”
This initiative, in partnership with Green Dream Foundation, will engage local and professional artists to create thought-provoking visuals in public spaces and breathe life into the dull walls across the city and transform them in a colourful palette. The project is first being implemented in the NCR region. A couple of walls in Noida have already been painted and the work has started in Delhi, before moving to Gurugram.
Proud to share our CSR campaign Green Dream Project with @TheGreenDream . NCR walls get a colourful makeover conveying powerful environmental messages visually. From #NCRregion this campaign will expand to other regions. @unplasticday @SwachhBharatGov @MoJSDoWRRDGR @CeoNoida pic.twitter.com/fpWssXPnQt
— KONE Elevator India (@KONEIndia) December 28, 2020
The wall paintings will be followed by unusual art installations in multiple public places. These eye-catching Plasticophilic artworks will be made using plastic trash collected from informal dump yards or plastic material confiscated as part of bans imposed. Through these, KONE Elevator India will lend support to the three R’s of sustainability – Reduce, Reuse and Recycle.
This campaign will not only help make art accessible to the public and create awareness about important environmental concerns, but it will also provide a means of livelihood to the local painters and artists who have been facing hardships due to the current pandemic.
“To reinforce the message of environment conservation, we believe that art is the most effective medium for raising awareness. Bright colours are a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. We are certain that this will inspire our people to become eco-warriors, take the environment into account in all of our actions, and work towards sustainable development”, Amit added.
Speaking about this initiative, Ashish Sachdeva, Founder President, Green Dream Foundation, shared, “Sustainability is the need of the hour and it will be addressed in true sense if corporations, ULBs & NGOs come together. Our partnership with KONE Elevator India and further with the ULBs of respective cities takes us a step closer towards the overall vision of creating a cleaner India in line with the Swachh Bharat Mission. We will do this by combining innovation with artwork and hard work with compassion while keeping the Triple Bottom Line approach at the core of all our initiatives,” the release added.
