- A comprehensive curated investment management platform One stop for all your investments, so you can invest like a Pro Balancing deep domain expertise with cutting edge technology Targets 10 lakh customers in a year
- The new investment tech platform will offer holistic investing solutions to users through an app
- Kotak Cherry will offer a range of solutions for investing in stocks, bonds, mutual funds, fixed deposits, NPS and ETFs
NE BUSINESS BUREAU
MUMBAI, JUNE 2
Kotak Investment Advisors Ltd, a subsidiary of Kotak Mahindra Bank, on Thursday announced the launch of ‘Kotak Cherry’ – a curated tech-led investment management platform.
KVS Manian, Whole Time Director & Member of Group Management Council, Kotak Mahindra Bank Limited launched the new app.
Kotak Cherry is designed to offer holistic investing solutions to users via a robust digital app backed by experienced investment managers, all available at one’s fingertips.
Kotak Cherry provides investment solutions ranging from stocks, bonds, mutual funds, fixed deposits and National Pension Scheme (NPS) to progressive investment opportunities like Exchange Traded Funds (ETFs).
Srikanth Subramanian, CEO-Designate, Kotak Cherry said, “In this digital age of automation and one-size-fits all, we at Cherry believe in offering curated solutions that will help declutter investment options for our customers. Led by a solid team of credible and experienced professionals, we believe deep domain experience will matter when it comes to investing. It is a one-stop platform that will help people invest like experts. Cherry will soon have complete open architecture, where the app user will soon be able to maintain their banking and broking relationships with providers of their choice, while still benefiting from the full power of our domain experience and curated services.”
Kotak Cherry is enabled as a Do It Yourself (DIY) Execution platform. Going forward, the high-performing team of Kotak Cherry will also offer financial life-stage solutions to customers like stock baskets, Robo advisory, life, medical, general insurance and enable international investing. Kotak Cherry’s technology is founded on principles of agility and collaboration, built for scale and resilience.
Kotak Cherry aims to onboard 10 Lakh customers in a year. While it can leverage the reach of Kotak Investment Advisors to acquire customers, it will face stiff competition from investment tech startups like Zerodha, Groww, and Upstox.
How to get started with Kotak Cherry
1) Download the Kotak Cherry App from your Playstore or Appstore or visit www.kotakcherry.com.
2) Keep your PAN, Aadhar and bank account details handy for a smooth onboarding experience.
3) Finish your KYC & onboarding to become investment ready.
4) Explore the home page for our curated investment ideas across asset classes.
5) Execute your desired investments – completely paperless and secure.
Do visit https://youtu.be/9SmFgm1RXLg
