NE BUSINESS BUREAU
AHMEDABAD, SEPT 25
Reliance Retail’s youth-focused fashion brand, Yousta, continues its national expansion with the launch of its first-ever store in Ahmedabad on Wednesday. The brand has opened its latest outlet at Solaris Business Hub, marking Yousta’s entry into Gujarat’s fashion-loving city.
Yousta has recently crossed the 100-store mark across India, underscoring the brand’s rapid nationwide expansion. With this milestone, the brand now operates in key markets including Maharashtra, Karnataka, Andhra Pradesh, Telangana, Chhattisgarh, Kerala, Tamil Nadu, West Bengal, Uttar Pradesh, Madhya Pradesh, Jharkhand, Punjab, Uttarakhand, Goa, Rajasthan and now Gujarat.
The Ahmedabad store launches alongside Yousta’s festive collection and continues the brand’s signature of fresh drops every Thursday, staying true to its promise of being “Never the Same” and keeping pace with the ever-changing style preferences of Gen Z.
Catering to today’s fashion-forward youth, Yousta offers a wide range of apparel, footwear, and accessories—from head-to-toe looks to unisex and character-inspired merchandise—all at accessible prices starting from just ₹179.
The store also brings a modern, tech-enabled shopping experience, featuring self-checkout counters and mobile charging stations for added convenience. To further engage with the community, Yousta encourages shoppers to showcase their personal style through its customer influencer programme.
In keeping with its community-driven ethos, the Ahmedabad store will collaborate with local non-profit organizations to promote clothing donation drives, supporting sustainability and responsible fashion consumption.
Customers can now shop the latest Yousta collections in-store at Solaris Business Hub or browse and buy online via AJIO and JioMart.
