NE BUSINESS BUREAU
CHENNAI, FEB 21
L&T Construction has unveiled its state-of-the-art, new-look and digitally transformed corporate museum at its facility in Manapakkam, Chennai.
The Museum christened as HHL Centre, after L&T’s founding father Henning Holck-Larsen, the revamped museum is, the best example of immersive story telling using latest digital technology and platforms by a business conglomerate in India.
Speaking on the occasion SN Subrahmanyan, CEO & Managing Director, L&T, said: “We are delighted to present the digital avatar of L&T Construction’s Museum, which is in line with our corporate strategy of digitalisation across the company. The Museum is a manifestation of all the key milestones the company has achieved so far. We trust that this will go in the annals of the corporate history of India and will become an inspirational landmark for Chennai.”
The designed/uniquely shaped Museum is spread over 12,000 sq ft across three floors. It was originally built in 2004 to commemorate the 60thanniversary of L&T Construction and narrates the Company’s outstanding history that now spans over 8 decades.
“In this state-of-the-art Museum, we have showcased projects by L&T Construction across the breadth of its activities, by deploying multiple digital technologies and formats. Representing the sheer mammoth size of L&T in the museum was the major challenge. Digitally articulating an eight-decade history spread across the globe with every minute details, milestones, testimonies, etc. was a humongous task,” said S Anantha Sayana, Chief Digital Officer, L&T.
A walk through of this fully digital, touch-enabled and multi-media Museum, gives the visitor a peep into L&T Construction’s capabilities. The iPad interactive mosaic/architectural LED video wall showcases company’s 30 most iconic projects. A unique section called ‘L&T City’ is a collection of miniature models of marquee projects made by the company across the world and brought to life using interactive, 3D projection mapping technology. A timeline presents stories, milestones and significant events, decade wise on a 10 ft touch interactive LED video wall. A telepresence robot bids farewell to the visitors by recording a video or digitally written feedback from them, a release from the company said.
