NE BUSINESS BUREAU
CHENNAI, OCT 16
Renowned jewellery brand Jos Alukkas, known for its innovation, purity, and customer trust, marked a golden milestone as its Brand Ambassador and acclaimed actor R. Madhavan launched the Tamil Edition of ‘Gold’, the autobiography of Shri Jos Alukkas, Chairman of the Jos Alukkas Group. The event also celebrated the inauguration of the brand’s new flagship showroom in Coimbatore, underscoring its deep-rooted relationship with Tamil Nadu.
The launch was graced by the Group’s Managing Directors — Mr. Varghese Alukkas, Mr. Paul Alukkas, and Mr. John Alukkas — alongside dignitaries including Dr. Ganapathy Rajkumar, MP (Coimbatore), K. Ranganayaki, Mayor, Coimbatore Municipal Corporation, and R. Vetriselvan, Deputy Mayor.
- “‘Gold’ is a story of dreams forged with courage, values, and vision — a true inspiration for every Indian.” — R. Madhavan
- Jewellery major opens its new flagship showroom in Coimbatore, celebrating trust, tradition, and Tamil Nadu’s enduring bond with the brand
- Tamil Nadu has always been central to our growth story: Jos Alukkas
Speaking at the event, R. Madhavan said, “Receiving the first copy of ‘Gold’ in Tamil is a proud and humbling moment. The book captures the extraordinary journey of Shri Jos Alukkas and the values that shaped this legacy. It will stand as an inspiration for future generations who believe in hard work, vision, and the courage to dream.”
The autobiography ‘Gold’ chronicles Shri Jos Alukkas’ remarkable journey from humble beginnings in Thrissur, Kerala, to establishing one of India’s most admired jewellery empires. It reflects his pioneering contributions to the gold industry, notably in introducing 916 purity standards and BIS hallmark certification, revolutionising trust and transparency in jewellery retail.
Speaking at the inauguration of the Coimbatore flagship store, Shri Jos Alukkas said, “Tamil Nadu has always been central to our growth story. The people of this state — especially Coimbatore — have been our strongest pillars of support. This new store is a tribute to their trust and affection, and a reaffirmation of our promise to serve with quality, innovation, and artistry.”
The newly launched flagship showroom in Coimbatore embodies the elegance and excellence synonymous with the Jos Alukkas brand, showcasing exclusive gold, diamond, and platinum collections designed for the modern Indian aesthetic — while staying true to timeless tradition.
With its dual celebration — a tribute to legacy and a renewal of commitment to craftsmanship — Jos Alukkas continues to shine as a symbol of purity, innovation, and trust for generations to come.
