CHENNAI, AUG 10
Legacy brand, Dindigul Thalappakatti, on Wednesday announced that the Madras High Court has restrained a video posted on the social media tarnishing its name and trademark violation. The company has moved the Madras High Court seeking an injunction against false claims made by a social media page.
The action was directed against the video uploaded by the defendants. The injunction points out the fact that the video tarnished the reputation of the Dindigul Thalappakatti’s trademark and defamatory. The court order also pointed out that the video was uploaded on YouTube and Facebook and that it has had 1.2 million views.
- The court order also pointed out that the video was uploaded on YouTube and Facebook and that it has had 1.2 million views
- The beloved brand has a growing footprint in the South of India with 90 Outlets in Tamil Nadu, Bangalore and Kerala.
- Since its inception in 1952, Dindigul Thalappakatti has remained committed to its values to conduct business with fairness, integrity and excellence and we will continue to serve this mission and our traditional Thalappakatti biriyani with love: Ashutosh Bihani, CEO of Chief Executive Officer• Thalappakatti Hotels Private Limited
Following the post (video), the Dindigul Thalappakatti team thoroughly examined all material documents and on viewing the video, it was found that the said video prima facie stated incorrect information about their experience and tarnished the reputation of the brand. The social media posts also seemed to not be within the bounds of fair comment by a food reviewer. Based on the facts, Dindigul Thalappakatti approached the Madras High Court seeking an order of interim injunction which was granted restraining the respondents from broadcasting the impugned video through the URL indicated or otherwise.
Speaking of the injunction, Ashutosh Bihani, CEO of Chief Executive Officer, Thalappakatti Hotels Private Limited said, “We pride ourselves for serving our customers with food with authentic taste made from hand-picked and quality ingredients. Superior service standards and strict hygiene protocols are adhered to. . We have stringent protocols and procedures to investigate feedback on any unpleasant and negative experiences so as to ensure that it is addressed on priority. In this particular case also the brand did what is due diligence.”
“We are thankful to the honourable Madras High Court for their fair ruling in this matter. We consistently strive to maintain the culinary style and secrets, which ensures the signature Thalappakatti taste, while we meet all the requirements of consumers, from high food quality and service standards to superior processes or delivery capabilities. Since its inception in1952, Dindigul Thalappakatti has remained committed to its values to conduct business with fairness, integrity and excellence and we will continue to serve this mission and our traditional Thalappakatti biriyani with love,” Bihani added.
The beloved brand has a growing footprint in the South of India with 90 Outlets in Tamil Nadu, Bangalore and Kerala. The brands growing footprint is a testament to the company’s commitment to quality, presentation and service provided in India.
