Mahindra launches all new Bolero MaXX Pik-Up range, starting at Rs 7.85 Lakh

NE BUSINESS BUREAU
AHMEDABAD/CHENNAI, APR 25

Mahindra & Mahindra (M&M), the makers of Bolero Pik-Up launched its all-new Bolero MaXX Pik-Up range here on Tuesday. The new MaXX range comprises the City and the HD model lines, with a total of 12 variants.Starting at a price of Rs 7.85 Lakh (ex-showroom) the new range has been engineered to offer powerful features and performance.

The pick up trucks come in two series – HD series (HD 2.0L, 1.7L and 1.7, 1.3) and City series (City 1.3, 1.4, 1.5 and City CNG). The new range offers higher payload capacity, better mileage and performance, improved comfort and safety, and a highly reliable and efficient transport solution. The new range can be booked at a minimum Rs 24,999, with Mahindra also offering attractive financing schemes for a seamless purchase and ownership experience.

• The new range can be booked at a minimum Rs 24,999, with Mahindra also offering attractive financing schemes for a seamless purchase and ownership experience
• Payload capacities ranging from 1.3t to 2t, including an impressive 3050 mm cargo bed, a first in industry in this segment
• New m2Di engine with superior power and torque, making it capable of handling heavy loads with ease
• Powerful fleet management technology powered by iMAXX connected solution with over 50 features accessible on a mobile app in six languages, providing key insights for vehicle tracking, route planning, expense management, geo-fencing and vehicle health monitoring
• Available in two series – HD series (HD 2.0L, 1.7L and 1.7, 1.3) and City series (City 1.3, 1.4, 1.5 and City CNG)

There is a CNG variant as well, the Bolero MaXX City which has a 2,500mm long load bed. This has a payload capacity of 1,200kg.

The new range is based on an all-new platform, while carrying over the core values and strengths of the Bolero DNA. It also maintains the minimalist and timeless design language of Bolero that dominates urban roads and highways across the country.

Veejay Nakra, President, Automotive Division, M&M, said, “The all-new BoleroMaXXPik-up range offers state-of-the-art features, unmatched power, maximum payload capacities and higher mileage, promising that each journey is productive and fatigue-free for drivers. It stands out as the worthy choice for anyone looking for a truly maximum experience.”

R Velusamy, President, Automotive Technology and Product Development, M&M, said, “The development of the highly versatile new platform that underpins the all-new Bolero MaXXPik-Up range is the outcome of over three years of innovative work by a dedicated team of engineers at Mahindra Research Valley.”

“We have significantly upgraded the m2Di engine for this application, by increasing torque and power to cater to payloads of up to 2t, while also offering impressive fuel efficiency. At the same time, we have integrated car-like iMAXX connectivity technology, which is a first in segment,” he added about the new features.

Mahindra has sold more than two million Pik-Up units since the brand was first launched. Its range of vehicles, designed and built in India for India, is uniquely suited to the country’s logistics needs making it the backbone of the country’s last-mile logistics network.

AHMEDABAD

Throwing light on IMAXX, Rajiv Mehta, Head-Business Startegy, Transformation & Analytics, Senior Vice President, M&M, said, “The entire Bolero MaXX Pik-Up range is equipped with iMAXX connected solution that allows customers and fleet owners to conveniently monitor their vehicles using the iMAXX app on their phones. The app is available in six languages – English, Hindi, Tamil, Kannada, Telugu and Malayalam – making it easier for users to operate pan-India. With over 50 features, including vehicle tracking, route planning, expense management, geo-fencing and health monitoring, iMAXX offers key insights to improve fleet management and much more.”

The market share of M&M in pick-up vehicles was 60 percent nationally and that of Gujarat was 75 percent. We would add more languages like Gujarati in our new app to cater to the needs of our customers, Mehta added.

CHENNAI

Launching the All-New Bolero MaXX Pick-up in Chennai, Dr Venkat Srinivas, Senior Vice President, Head –  Product Development, M&M, said, “Mahindra will upgrade the driver cabin with air-conditioning for inter-city pick up and also the company offers attractive exchange offer to the existing customers.”

The all-New Bolero MaXX Pick-up was simultaneously launched in Ahmedabad, Chennai, Bengaluru, New Delhi, Mumbai, Hyderabad, Guwahat, Jaipur and Lucknow on Tuesday by Mahindra & Mahindra Ltd.

Pricing (ex-showroom)

•  VXi variant is priced Rs 25000 to Rs 30000 higher than LX variant
• Gold colour is Rs 5000 higher than White colour