Maruti Suzuki extends ‘Subscribe’ scheme to Chennai, Ahmedabad, Gandhinagar, & Mumbai

NE BUSINESS BUREAU

AHMEDABAD, NOV 24

After the successful launch of Maruti Suzuki Subscribe in major cities like Delhi-NCR, Bangalore, Hyderabad, and Pune, the Company has now expanded and launched ‘Subscribe’ in four more cities – Mumbai (including Navi Mumbai and Thane), Chennai, Ahmedabad, and Gandhinagar, a company release said.

Maruti Suzuki has partnered with ORIX Auto Infrastructure Services India, a subsidiary of ORIX Corporation, Japan to introduce the service for individual customers in these four cities.

The unique initiative – Maruti Suzuki Subscribe- allows a customer to use a brand-new car without actually owning it. The customer needs to pay an all-inclusive monthly fee that comprehensively covers maintenance and insurance for the complete tenure.

Users can opt from a wide range of new Maruti Suzuki cars offered under Maruti Suzuki Subscribe namely – Swift, Dzire, Vitara Brezza, and Ertigafrom Maruti Suzuki ARENA and Baleno, Ciaz, and XL6 from NEXA. Maruti Suzuki Subscribe offers the car in white number plate (registered in the name of customer) in these cities.

Announcing the Company’s customer-centric approach, Shashank Srivastava, Executive Director (Marketing and Sales) Maruti Suzuki India Limited, said, “The Maruti Suzuki Subscribe program has received encouraging response from the customers. We have received over 6600 inquiries in the first few months of the pilot launch. We are delighted to introduce the program in Mumbai, Chennai, Ahmedabad, and Gandhinagar. The Maruti Suzuki Subscribe program comes with a bouquet of benefits like flexible tenure, zero down payment, insurance, and complete maintenance. The program also provides the customers with peace of mind with 24×7 roadside assistance and customer support. We are aiming to introduce the Maruti Suzuki Subscribe program in 40-60 cities over 2 to 3 years.”

Explaining the partnership, Sandeep Gambhir, MD and CEO ORIX India said, “Subscription, which started as a new concept a few months back as an initiative driven by Maruti Suzuki and ORIX India is gaining a lot of momentum if one looks at the initial trends in some of the cities that it has been launched a few months back.  We are confident that with the flexibility Subscription provides to customers, in addition to convenience and a hassle-free experience, it will surely find a lot of takers in the post-pandemic fast-changing world of mobility. We are witnessing an increased need from customers to have personalized and customized solutions and flexible ownership options as against the traditional ways of owning cars, and Subscription does just that.  We are very excited to partner with Maruti Suzuki to take this journey ahead and open up a whole new world of possibilities for Maruti Suzuki’s prospective customers.”

Monthly subscription charges for Swift LXI for a tenure of 48 months:

After the completion of subscription tenure, the customer can also opt to extend, upgrade the vehicle, or buy the car at market price.