NE BUSINESS BUREAU
CHENNAI, FEB 21
Vanesa Care-backed Denver, the men’s grooming and fragrance brand, on Monday announced that it has signed actor Silambarasan Thesingu Rajendar (STR) as their brand ambassador. The collaboration with the celebrated actor, the company said, is their way of celebrating its diverse audience while staying stylish.
The actor, also known as Simbu, connects with today’s millennial generation, the company said. It added that he was one of the most admired celebrities in the Tamil speaking markets and this synergy is expected to augment their brand’s recall value to another level among its target audience.
Official Press Release from @DenverForMen ! 📑@SilambarasanTR_ said, " Denver has carved out a niche in the market of
fragrance and grooming for men. I absolutely admire that the brand
is venturing into this new space of fragrances."#Denver #SilambarasanTR pic.twitter.com/3mKlIYSJwM— Silambarasan TR 360° (@STR_360) February 18, 2022
Saurabh Gupta, MD and chairman of Vanesa Care said, “There is a strong connect between STR and us. He has worked hard and is known for creating his own path as an established and successful actor and we endorse his hard work and celebrate his success. His star power will help catapult the brand’s recall value to the next level. We are extremely excited about this association and truly complementing in their style and personas. We are certain about the new and upcoming horizons of success.”
In a statement, STR said, “The company has carved out a niche in the market of fragrance and grooming for men. I absolutely admire that the brand is venturing into this new space of fragrances. Its brand values and ethos resonate with me. It is wonderful to be representing a brand that envisions progress the way I do.”
Aditya Yadav, Brand Manager, Denver said, “We are stoked about stepping into the Tamil industry. We are big fans of STR’s craft and to work with an artist whose vision aligns with our brand so well is amazing. Our foray into the Tamil industry couldn’t have had a better start.”
The brand began in 2007 and sells perfumes and deodorants in the grooming category. Denver had also signed Shah Rukh Khan, Mahesh Babu, and Sudeep as its brand ambassadors in 2017, 2019, and 2021 respectively. STR will be the new face of the brand for Tamil Nadu.
