NE HEALTH BUREAU
AHMEDABAD, JULY 25
Monsoon brings with it infections, rashes, and discomfort, especially during menstruation days. To put an end to this, Paree sanitary pad has announced the launch of Heavy Flow Champion sanitary pads, an absolutely revolutionary product that keeps the women wetness-free even during heavy flow days. This comes in three variants, says a company release.
Commenting on this launch, Sahil Dharia, Founder & CEO of Paree said, “We understand the many avatars of an Indian woman and take pride in creating products for her real needs. The discomfort faced by women during their periods, especially during monsoon hit the peak due to sudden and crippling heavy flow moments. Regular sanitary pads have never been able to satisfy this massive consumer need. Paree is a progressive brand, a brand that understands the real issues, and hence our product Heavy Flow Champion caters to these mature, self-assured, confident women who believe in keeping it real. We strongly believe issues like PCOD, PMS, Heavy Flow requires attention and perfect solution and not ignorance”
Most women experience heavy flow during the onset of their periods, and this causes a lot of physical and mental discomfort at times
Observing the inadequacy of the solution for Heavy Flow in the market, Paree offers Heavy Flow Champion which is India’s only product with 3 seconds absorption technology.
To break the fake codes of the industry and to stay true to its claim of Heavy Flow Champion, Paree sanitary pads in its latest TVC did not use the dummy blue fluid in product test window & chose to stay close to reality to connect with the consumer. Further, being a progressive company, the communication addresses the real Period issues using the words “Heavy Flow” rather than whispering about it and uses pink fluid as a symbol of heavy flow. Paree in its TVC campaign positioning the brand as the Heavy Flow Champion and is based on the concept of 3 seconds absorption – ‘1-2-3, I’m wetness free’.
Paree Heavy Flow Champion Dry Feel XL- These Pads have specially designed absorbent funnels that trap fluid inside and prevent leakage making it perfect for your Heavy Flow Days. Combined with the wider back, these pads give you a wetness-free protection.
Available in a pack of 6, 20 priced at Rs 34 & Rs 80 respectively.
Paree Heavy Flow Champion Super Soft XL- These Super Soft Pads prevent rashes & itching. Their unique channel flow with wider back helps in quick absorption & no leakage; making it perfect for Heavy Flow Days with total comfort.
Available in a pack of 6,20 & 40 and priced at Rs 34, Rs. 99 & Rs 198 respectively.
Paree Heavy Flow Champion Ultra Thinz XXL- These super soft pads come with added gel technology which results in Quick absorption and no leakage. This ultra-thin pad with wider back and fragrance is ideal for heavy flow days and uses at night.
Available in pack of 6 & 30 and priced at Rs. 50 & Rs. 270 respectively.
These products are available in all chemist stores and on Nykaa, Flipkart, Amazon.in and simsim.in.
