R ARIVANANTHAM
CHENNAI, MAY 13
Leader in the luxury car market in the country, Mercedez-Benz on Thursday rolled-out the new generation Advanced C-Class with advanced features in Chennai.
With this, the Mercedez-Benz is setting a new benchmark in luxury and technology in the luxury sedan segment. The New C-Class (W206) underlines Mercedes-Benz’s significant progress in creating a world-class product, which combines the most desirable package of luxurious comfort and sportiness, in addition to being highly digital and sustainable, said Santosh Iyer, Vice President – Sales & Marketing, Mercedes-Benz India.
- Records over 1,000 confirmed bookings; the highest ever for a single model in India
- Current waiting period extends to 2-3 months, says Santosh Iyer, Vice President – Sales & Marketing, Mercedez-Benz India
- Tamil Nadu remains an important destination for Mercedes-Benz India with sales growth of 35% in the first quarter of 2022.
Addressing the reporters, Iyer said, “We are delighted to launch the new C-Class in Tamil Nadu, which is an important market for Mercedes-Benz India. Tamil Nadu has displayed a consistent sales momentum and we are confident of achieving strong double-digit growth in 2022. We are witnessing a strong trend for ultra-luxurious vehicles and the segment has grown by 90% in Q1 2022. This strong growth can be attributed to an attractive portfolio, growing aspiration and strong recall value of Mercedes-Benz in the market. Our customers are seeking a combination of luxury, elegance and technology and the new C-Class will be a compelling choice for them. We are aiming for our most successful year in 2022 and the Tamil Nadu market will contribute to that growth immensely.” Santosh Iyer commented.
The best part about waking up, is waking up
in the comfort of the new Mercedes-Benz C-Class.@zachking#NewCClass #NewComfortZone #NextGenTech#MercedesBenzlndia pic.twitter.com/kKQXmECaD5— Mercedes-Benz SA (@MB_SilverArrows) May 13, 2022
Strengthening Mercedes-Benz’s sedan portfolio
“With this launch, our sedan portfolio comprising eight products gets bolstered, underlining the strong preference for luxury sedans. It is encouraging to see the strong emergence of luxury sedans making their distinct mark and we are confident the new C-Class will build on the success story of its predecessors. We forecast significant volume contribution to our portfolio in the coming years with the addition of the all-new C-Class,” Santosh Iyer added.
Tamil Nadu remains an important destination for Mercedes-Benz India with sales growth of 35% in the first quarter of 2022. The company projected a strong double digit growth in Tamil Nadu during 2022. Trend of younger buyers opting for a Mercedes-Benz in Tamil Nadu market, Iyer added.
The price for Mercedes-Benz C-Class starts from Rs 55 lakhs (C 200), Rs 56 lakhs (C 220d), and Rs 61 lakhs (C 300d) (all India ex-showroom prices)
Finance plans for the New C-Class starts from Rs 60,000 EMI with flexible end of term options
Service packages of the New C-Class starts from Rs 85,000 for industry best 3 Years and Unlimited KMs
Human-centered innovation with luxurious comfort derived from S-Class
“The C-Class is one of our global bestsellers and underpins today’s tech savvy customers’ desire from their luxury car, human-centered innovations combined with luxurious comfort and a sporty and modern design. The car utilizes the ISG technology to offer the best of power as well as best-in-class fuel economy. The new C-Class shares the DNA of the flagship S-Class and derives key luxury appointments and packs the latest in technology like NTG 7 infotainment, latest generation of AI powered MBUX, a revolutionary Car to X Communication, making the New C-Class the most advanced C-Class ever in India.” Santosh Iyer added.
Arun V Surendra, Managing Director, Titanium Motors of VST Group was also present.
