- The company sold 5,007 units between January, 2020 to September, 2020
- SUVs contributed 48 per cent share in the company’s overall sales in September 2020
- Mercedes-Benz’s monthly sales reached pre-lockdown levels for the first time in September
NE BUSINESS BUREAU
PUNE, OCT 15
Mercedes-Benz, the largest luxury carmaker in India, seems to be well on the path to recovery, according to a release.
The company said that it had sold 5,007 units between January, 2020 to September, 2020. The German automaker noted that this robust performance in Q3 is indicative of customer sentiment revival, buoyed by festive season 2020. In fact, the company noted that its monthly sales reached pre-lockdown levels for the first time in September, despite the challenging circumstances in the market.
Mercedes-Benz India also noted that SUVs continue to be the crowd favourite, with the vehicles commanding a 48 per cent share in the company’s overall sales in September 2020. After SUVs, Mercedes-Benz customers demonstrated an inclination for AMG and Dream Cars.
Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said, “We are glad to witness a strong comeback in the course of the last quarter, with a significant increase from month to month within the third quarter. This performance is a result driven by our exciting product introductions, rolling-out of attractive financial packages, combined with the gradual pick-up in business and economic activities that has positively influenced customer sentiment. We are confident, the upcoming festive season will deliver further momentum for the recovering our sales development. We remain optimistic for the fourth quarter as the current demand situation and the feedback of the customers for our products is very positive.”
The company also explained that the Mercedes-Benz India online sales platforms gained quite a bit of popularity, noting that 20 per cent of Q3 2020 volumes came via online bookings. Mercedes-Benz India added that it expects a substantial part of its total sales to be completely online by 2025. By the way, the company enables purchase of not only new cars online but pre-owned Mercedes-Benz cars as well, the release added.
