NE BUSINESS BUREAU
CHENNAI, DEC 22
Mia by Tanishq, one of India’s leading fine jewellery brands, recently hosted its much-anticipated Runway Star Event in Chennai. The exclusive evening brought together loyal patrons and showcased Mia’s commitment to the city’s vibrant customer base. The event celebrated individuality, confidence, and style, with customers taking centre stage, adorned in Mia’s jewellery as they walked the runway, embodying the essence of the modern Mia woman.
- The brand expanded its presence in Chennai with the launch of four new exclusive stores on 20th December in Valasaravakkam, ECR, OMR, and Aerohub
- Now, with 14 exclusive stores in the city, we are dedicated to deepening our connection with Chennai’s vibrant and discerning audience: Sanjay Bhattacharjee, Head of Retail, Mia by Tanishq and Narasimhan YL, Circle Business Head – South 1
- The newly launched stores feature Mia’s latest festive collections, including the dazzling ‘Mia Disco’ Collection, inspired by the bold glamour of the iconic 70s disco era
In conjunction with the event, the brand expanded its presence in Chennai with the launch of four new exclusive stores on 20th December in Valasaravakkam, ECR, OMR, and Aerohub, thoughtfully situated at the following strategic locations:
- Mia by Tanishq, No: 151-6, Arcot Road, Brindavan Nagar, Valasaravakkam, Chennai – 600 087.
- Mia by Tanishq, 6, Pandian Nagar, Vettuvangeni, East Coast Road, Near Vettuvan, Chennai – 600 041.
- Mia by Tanishq, 4/668, West Pari, Sri Venkateswara Avenue, Thoraipakkam, OMR, Chennai – 600 097.
- Mia by Tanishq, No A9, Ground floor, Aero Hub Mall, Meenambakkam, Chennai – 600 027.
These new stores spanning across 4,300 sq.ft and equipped with Carat meters enabling seamless exchange and upgrade of old gold jewellery, underscored Mia’s dedication to making precious every day jewellery inspired from international trends to evolved customers in Chennai, a city renowned for its rich cultural heritage seamlessly intertwined with modern sophistication. Narasimhan YL, Circle Business Head – South 1, joined the celebrations as the Chief Guest for the store launches, highlighting Mia’s dedication to making precious everyday jewellery inspired by global trends accessible to the customers of Chennai.
Speaking on these milestones, Sanjay Bhattacharjee, Head of Retail, Mia by Tanishq said, “We are thrilled to host the Mia Runway Star event in Chennai, a city that holds a special place for Mia by Tanishq. Our customers are at the heart of everything we do, and this event, along with the launch of our new stores, underscores our commitment to offering unforgettable experiences in addition to making trendy fine jewellery more accessible to the modern Tamil women. Watching our customers confidently showcase Mia’s designs on the runway is a testament to the strong bond we share. Now, with 14 exclusive stores in the city, we are dedicated to deepening our connection with Chennai’s vibrant and discerning audience. Chennai’s customers are style-savvy and appreciate jewellery that effortlessly combines cultural heritage with modern elegance, and we take pride in catering to their evolving tastes.”
Reply to a query, Mr Sanjay Bhattacharjee, Head of Retail, Mia by Tanishq said that the next destination for Mia Runway event in Tamilnadu would be Coimbatore.
The newly launched stores feature Mia’s latest festive collections, including the dazzling ‘Mia Disco’ Collection, inspired by the bold glamour of the iconic 70s disco era. With its modular designs, the collection allows customers to create multiple looks, transitioning effortlessly from understated elegance to show-stopping brilliance. Additionally, customers can explore a range of lightweight, contemporary designs crafted in 14kt and 18kt gold, reflecting Mia’s ethos of combining style with everyday practicality. Other popular collections are ‘Lovestruck’ featuring unique heart-shaped solitaires, trendy ‘Eye-eye’ designs and more across earrings, pendants, necklaces, bangles, bracelets, rings, mangalsutras, etc.
Chennai, with its unique blend of rich cultural heritage and modern sensibilities, remains a strategic market for Mia by Tanishq. Known as the cultural capital of South India, Chennai is celebrated for its deep-rooted traditions in art, music, and dance, which coexist seamlessly with its vibrant, fast-paced urban lifestyle. The city’s cosmopolitan audience, particularly its Gen Z and millennial population, values contemporary and lightweight jewellery that reflects both individuality and cultural pride. Mia’s designs, blending elegance with everyday practicality, align perfectly with Chennai’s evolving preferences, making it a key destination for the brand’s growth in the region.
