R ARIVANANTHAM
CHENNAI, DEC 10
Mia by Tanishq, the young, design-forward fine jewellery brand from the House of Tata, has ignited a new wave of contemporary style at the Hornbill Festival 2025 as its Official Style Partner — marking a strategic brand milestone amidst one of India’s most influential cultural stages. The collaboration amplifies Mia’s “Precious, every day” philosophy by celebrating identity, craftsmanship, and expressive individuality.
- Jewellery major leverages Nagaland’s premier cultural platform for first big Northeast push
- Launches limited-edition “Mia x Hornbill” line inspired by Naga artistry and modern femininity
- Brand deepens youth connect with music, fashion, and cultural icons of the region
- Partnership signals aggressive store expansion strategy beyond metros and Tier-I markets
A Bold Play at the Heart of the Northeast’s Biggest Festival
Across the ten-day festival at Kisama Heritage Village, Kohima, Mia has activated a fully immersive brand zone — showcasing creativity, craftsmanship, and merchandise designed to enhance the visitor experience while resonating with the state’s deep-rooted cultural pride and artistry.
“Mia x Hornbill” Pendants Unveiled: Tribal Inspiration, Global Appeal
On Day 3, the brand unveiled special edition commemorative pendants inspired by Naga motifs and state colours — red, black, green, and white — with Hornbill symbolism reinterpreted for everyday, fashion-forward wear. The exclusive drop epitomises a seamless fusion of heritage and contemporary design language that defines Mia’s DNA.
Tapping the Influence of Nagaland’s Trendsetters
Mia forged powerful cultural associations by engaging homegrown style and music icons:
- Imnainla Jamir – acclaimed guitarist
- Onen Nenty – adventurer and biker
- Iuli Yeptho – noted regional talent
- Trance Effect’s lead vocalist
- Fashion influencer Imlisen Pongen
With these collaborations, Mia positioned itself at the intersection of bold youth expression, fashion, and adventure — energising brand recall among Nagaland’s fast-growing Gen Z consumer base.
A Strategic Northeast Entry to Fuel Expansion
This partnership marks Mia’s first large-scale marketing footprint in the Northeast, reinforcing Tanishq’s presence in Dimapur and paving the way for store expansion across emerging high-potential markets in the region.
Business Head Ms. Shyamala Ramanan shared the main dais with Chief Minister Neiphiu Rio, ambassadors, and ministers during the grand inauguration — stamping the brand’s leadership aspirations in the state.
Driving Growth with Creativity and Culture
Ajay Maurya, Product & Marketing Head, Mia by Tanishq, said: “At Mia by Tanishq, our vision has always been to create meaningful connections with women across India by offering fine jewellery that celebrates their individuality, ambition, and everyday expressions of style. Our partnership with the Hornbill Music Festival marks an important step in deepening our presence in the North East which is one of the most culturally rich, expressive, and creatively vibrant regions of the country. Nagaland, in particular, has a strong artistic identity, and we are excited to build a long-term relationship with its community. Through this collaboration, we aim to bring Mia’s contemporary design language closer to the women of the North East, and to foster a space where they have access to the best of fine jewellery, crafted with authenticity, modernity, and heart.”
Brand Snapshot
With 250+ exclusive Mia outlets and presence in leading Tanishq stores across 75 Indian cities, the brand is rapidly scaling. Internationally, Mia has already made a chic debut with three stores in the UAE, including at BurJuman Centre, Dubai. Products are also retailed online through its brand website and leading e-commerce platforms including Tata Cliq, Myntra, Nykaa Fashion, and Amazon.
