NE EDUCATION BUREAU
AHMEDABAD, FEB 28
MICA Ahmedabad’s Marketing and Leadership Series recently featured an insightful fireside chat with Tuhina Pandey, Chief Marketing Officer (CMP) & Director of Marketing & Communications, IBM India/South Asia.
During the session, Pandey, who is a seasoned leader in digital transformation, AI adoption, and brand strategy, shared insights into AI’s transformative power, illustrating how industries like fashion, sports, and beauty are already leveraging AI to drive innovation and predict trends. She also talked about the rise of agentic AI, where AI systems are evolving from merely following human prompts to acting autonomously on behalf of users, signalling a shift in how businesses and individuals will interact with technology.
She has played a pivotal role in shaping IBM’s marketing and communication strategies in today’s fast-evolving tech landscape. Pandey further spoke about the value of thought leadership, emphasizing the need to be authentic and consistent and to meaningfully connect with audiences.
Students gained valuable insights into emerging AI trends, real-world applications, and strategies to future-proof their careers in an AI-driven world.