- The conference keynote address will be delivered by Kamal Bali, President & Managing Director, Volvo Group, India
- ICMC 2023 will have the Department of Marketing, J. Mack Robinson College of Business, Georgia State University (USA) as its academic partner.
- Eminent speakers of the conference include Dr. Sridhar Guda – Professor, IIM Kozhikode, Prof. Arpan Kar – Amar S Gupta Chair Professor, Information Systems, Department of Management Studies, IIT Delhi and Prof. Saravana Jaikumar – Assistant Professor, IIM Calcutta, Manish Makhijani – Global CMI Director, People’s Data Centre, Unilever, and Manish Mittal – President, Incivus AI
- There will be two panel discussions on the topics ‘AI and Customer Engagement: A techno-human approach to meaning-making’ and ‘Connecting AI with Humans in the Context of Marketing’
- The best paper will receive Rs 1,00,000 (USD 1,250), the second prize will be awarded Rs 75,000 (USD 937.5) and the student researcher prize will be at Rs 25,000 (USD 312.5).
NE EDUCATION BUREAU
AHMEDABAD, JAN 3
MICA, Ahmedabad, gears up to host the 9th International Communication Management Conference (ICMC), commencing on Wednesday, January 04, 2023. Spanning over four days, the conference, based on the theme ‘Enhancing Customer Engagement: Connecting AI with Humans’ will bring research scholars and industry experts to discuss, delve and dissect knowledge on how humans and machines can function together seamlessly.
We are delighted to present Panel Member Mr. Manish Makhijani, Global CMI Director, People’s Data Centre, Unilever for Panel Discussion held on 6th January 2023. #MICAschoolofideas #FutureofMarketing #consumerengagement pic.twitter.com/n45ztzguBu
— MICA (@MICA_Ahmedabad) December 19, 2022
This year, ICMC will have the Department of Marketing, J. Mack Robinson College of Business, Georgia State University (USA) as its academic partner. With industry-led talks, business leaders’ panels, and teach-in sessions with experts, the conference platform will look into ways and means by which humans and machines can complement and amplify their capabilities across multiple sectors and scales while keeping customer experience at the center. The conference will also address how businesses can adapt to the next tech to improve customer experience and customer journeys as they switch to ‘Marketing 5.0’ in a world of the digital divide.
We are honored to present our esteemed Keynote Speaker, Mr. Kamal Bali, President, and Managing Director, Volvo Group, India, for the Inauguration Ceremony of ICMC 2023 – “Enhancing Customer Engagement: Connecting AI with Humans.”#ICMC2023 #MICAschoolofideas #FutureofMarketing pic.twitter.com/L3OA80dekv
— MICA (@MICA_Ahmedabad) December 12, 2022
Dr. Shailendra Raj Mehta, President & Director, MICA, said, “The 9th ICMC shall witness the coming together of globally eminent academicians and practitioners as they discuss, debate and delve into the evolution of marketing due to the growing influence of artificial intelligence and the increasing association between humans and machines in a digitally-enabled world.”
As a precursor to the event, the conference will host Young Scholars and Researchers Colloquium (YSRC) which provides a platform to doctoral candidates, young managers, and practitioners from the industry as well as early-career academics and postdoctoral candidates to present their research papers.
Dr. Githa Heggde, Dean, MICA, said, “We are delighted to partner with the Department of Marketing, J. Mack Robinson College of Business, Georgia State University, in the United of America. The MICA International Conference 2023 will encourage global reflections and conversations to address – how to build a collaborative mindset, customer-centric culture, and AI-enabled capacity for inclusive businesses and collaborative governance that lead to broader societal transformations.”
The conference will have paper presentations on the topics like ‘Connecting Technology with Humans’, ‘AI Implementation across Sectors’, ‘Social Media, Digital Marketing and Social Commerce with AI Integration’, ‘AI in Marketing’ and ‘AI Intervention in Governance, Planning and Policy Framework’.
Prof. Falguni Vasavada Oza and Prof. Mini Mathur, Co-Chairs of the ICMC said, “Enhancing Customer Engagement through Artificial Intelligence is a contemporary area where the industry is looking forward to understanding the role of human connections in a futuristic world driven by AI and ML. The conference will see research presentations and industry deliberations. We look forward to welcoming delegates on our beautiful campus.”
Some of the submitted paper titles include ‘The future of Higher Education in Ethical Metaverse’, ‘Artificial Intelligence in Governance: Tamil Nadu tapping in the technology to combat Covid-19’, ‘Blockcast: Voting system using Blockchain’, ‘Role of Artificial Intelligence during Covid-19 pandemic’, ‘Connecting human mind with machine learning’, ‘Biases in AI-Human interaction: A study of e-commerce market space’, and many more.
The conference will have two panel discussions – Academic and Industry panel. The academic panel discussion will be on the theme ‘AI and Customer Engagement: A techno-human approach to meaning-making’ with panelists Dr. Sridhar Guda – Professor, IIM Kozhikode, Prof. Arpan Kar – Amar S Gupta Chair Professor, Information Systems, Department of Management Studies, IIT Delhi and Prof. Saravana Jaikumar – Assistant Professor, IIM Calcutta. The session will be moderated by MICA Prof. Shaphali Gupta.
The industry panel on the theme ‘Connecting AI with Humans in the context of Marketing’ will have eminent speakers from the industry, including Manish Makhijani – Global CMI Director, People’s Data Centre, Unilever, Manish Mittal – President, Incivus AI and Raj Kapoor – Founder, India Blockchain Alliance.
The valedictory address will be delivered by Abhishek Gupta, Chief Customer Officer, Clevertap.
The Journal of Creative Communications (published by SAGE) will consider selected papers for publication.
