- Launches 360-Degree Campaign starring Manoj Bajpayee and Priyamani
- Highlights the ease of availing a doorstep gold loan in the current time, enabled by Rupeek’s disruptive technology
- Campaign goes live in Delhi NCR, Karnataka, Andhra Pradesh, Tamil Nadu and Maharashtra
NE BUSINESS BUREAU
AHMEDABAD, JUNE 2
Rupeek, consumers’ most trusted and preferred doorstep gold loan company, on Thursday announced gold loans at 0.49% interest per month, making it the lowest ever offered by any brand in the country. The company is on a mission to unlock easy, faster and transparent credit access to consumers on the back of cutting edge technology.
With an aim to destigmatise gold backed credit, Rupeek has not only created a niche for itself by launching India’s first ever technology led doorstep service but is a leader in the space. The launch of the lowest ever 0.49% interest campaign further strengthens the proposition of making gold loans a preferred option for consumers when it comes to availing secured asset backed credit.
Furthermore, to promote the 0.49% offering, the company has gone live with a 360-degree marketing campaign that features the most popular on-screen couple, Manoj Bajpayee and Priyamani. The TVC seamlessly highlights the pain points of the customer seeking a gold loan with the message, ‘Ab lijiye Gold Loans ghar baithe @0.49% pm interest’. While the offering is live in all the cities where Rupeek operates, a comprehensive marketing campaign across TV, OOH and Digital is live in key markets namely Karnataka, Tamil Nadu, Andhra Pradesh, Telangana and Maharashtra.
On the launch of the campaign, Shalabh Atray, SVP, Marketing and Digital, said, “Our new 0.49% p.m. interest rate offering is in-line with Rupeek’s plan to provide customers with an easy access to secured credit and help them accomplish their aspirational goals. While India continues to look for better options to avail credit, Rupeek’s flagship, technology backed doorstep gold loan has been a runaway success and we will continue to deliver our gold standard consumer experience across cities.”
Rupeek not only offers longer tenure gold loans allowing customers to manage their cash flow smartly, but also has flexible interest repayment of monthly, bimonthly, quarterly and half-yearly options based on individuals’ requirements.
Rupeek is the first company that has digitised the entire process of obtaining secured credit against gold holdings, allowing users to get instant credit from the comfort of their homes. The company’s aim is to set the foundation for tech-led gold monetisation in the country through unique, industry-first innovations and unlock growth and credit for a billion Indians.
