NE BUSINESS BUREAU
KOCHI, FEB 1
MINI has arrived with its first-ever MINI Urban Store in India by EVM Autokraft in Kochi on Thursday. MINI Urban Store presents the iconic MINI in a unique environment that includes a showroom and Café. The new MINI facility is located adjacent to the BMW and BMW Motorrad Showroom at Angel Plaza, 23/649 A1 NH 47, South Kalamassery, Kochi and is headed by Sabu Johny, Dealer Principal, EVM Autokraft, a company release said.
Rudratej Singh, President, and Chief Executive Officer, BMW Group India said, “MINI has always been more than a car. It’s a mover. It epitomisesiconic style, a unique personality, and creativity. The MINI Urban Store concept is a reflection of MINI’s spirited attitude to life. It is a one-of-a-kind urban space designed to inspire the creative class and create unforgettable moments amidst revolutionary cars and endless excitement. We are proud to bring the first-ever MINI Urban Store concept to the vibrant city of Kochi for our progressive customers to experience the legendary Go-Kart feeling against the unique backdrop of alluring aesthetics and gastronomical delights.”
The new MINI Urban Store concept with an integrated Café brings to Kochi a unique destination and a new gastronomic experience for the progressive millennials of the city. Customers and MINI fans can unwind, relax and explore the iconic MINI in an inspiring and interactive space with a curated gourmet selection of Italian and Mediterranean cuisine.
Sabu Johny, Dealer Principal, EVM Autokraft, said, “MINI is a unique brand and we are thrilled to launch the first-ever MINI Urban Store in Kochi. This new concept reiterates our commitment to introducing unparalleled experiences to our customers in Kerala. We are certain that the MINI Urban Store will become a choice destination for our discerning customers and fans. With our deep understanding of the luxury automotive market as well as hospitality in the region, we are confident to play a significant role in the growing success story of MINI in India.”
