GOWRI MANICKAVASAGAM
Emerging as the most downloaded app in India in the last quarter, as per Sensor Tower, MX TakaTak has won the hearts of the masses in just a few months since its launch. With its varied hashtag challenges, mobile first content creation tools and an exhaustive music library – social media influencers and artists have flocked to the platform to entertain over 150 Mn Monthly Active Users that MX TakaTak caters to.
The latest to join this ever-increasing community are Neha Kakkar & Rohanpreet Singh – a couple who have been making headlines and giving one and all relationship goals with their adorable love story. Along with them, the ‘Coca Colu Tu’ and ‘DheereDheere’ singer Tony Kakkar as well as Sonu Kakkar, who is known for her iconic song ‘Babuji Zara DheereChalo’ will now be joining MX TakaTak to create engaging content on the platform.
The fun, sensational and socially trending family has a lot to say and this time, it’ll be the MX TakaTak way.
Speaking about why she chose MX TakaTak as an exclusive platform to be on, Neha Kakkar says, “I love social media. My fans are like my extended family, they give me so much love and appreciation for everything I do, and that’s what I love about it. MX TakaTak allows me to add to my family of fans and I’m looking forward to putting up videos that can appeal to the millions of people on this app.”
Rohanpreet Singh says, “As a creative person, I like to be involved in things that entertain people and spread happiness in general. I create content that I think I would enjoy watching too. MX TakaTak offers such a vast variety of themes, songs that you can explore, and it looks like a fun, fresh platform to be on.”
“The short video space is a great way to reach people while adding your own tadka. Music is a medium I use as an outlet, and I look forward to grooving to the TakaTak vibe”, said Tony Kakkar.
SonuKakkar concluded saying, “I’m excited to be exploring this platform and a whole new set of audiences. The platform has such great hashtag challenges and entertaining content, I believe it will help fans stay positive in this challenging time.”
With its creator-first philosophy that nurtures and equips content creators to hone their craft and achieve their dreams, MX TakaTak is now adding talent from across different streams of entertainment to the platform. Onboarding music industry insiders like Neha and Rohanpreet Singh along with Sonu and Tony Kakkar is a giant stride for the brand in expanding and building its music vertical.
