NE BUSINESS BUREAU
AHMEDABAD, AUG 14
To celebrate the trust and affection that millions have given us and to re-dedicate ourselves on India’s 74th Independence Day, Nestlé India is announcing the launch of “MAGGI DeshKeliye 2 Minute – EkChhoti Si Koshish”, a set of year-long initiatives, across the country.
The initiative will begin with a digital launch followed by several initiatives focusing on Swasthya (Health), Swachhta (cleanliness), and Sahayata (Co-operation) that will be unveiled as the year progresses. As part of these initiatives, MAGGI will partner with various entities, including reputed NGOs to assist society in a variety of ways:
- Provide for a million meals to be fed to the disadvantaged and weaker sections of our population
- Work on an ambitious target of supporting 10000 street food vendors come out of these challenging times
- Inspire the youth to connect with agriculture and help solve some of the on-ground challenges
- Continue our environmental sustainability initiatives with a focus on plastic waste management.
Commenting on the thought behind these commitments, Suresh Narayanan, Chairman, and Managing Director. Nestlé India said, “At Nestlé India, during these unprecedented times, we go back to and reaffirm our purpose and values of respect which enshrines our inspiration for action. We re-commit ourselves to impacting the lives of millions through the enhancement of health, livelihoods, and doing good for as many people as we can! Nestlé India has sought to respond to the situation as a ‘Nestlé Family’, being inclusive and humble in our approach to address the needs of the communities around us. With the upcoming initiative, we aim to leverage the power of the nation’s most loved food brand MAGGI and hope to inspire citizens to take small steps, which can be transformative.”
Speaking about the initiative Nikhil Chand, Director – Foods & Confectionery, Nestlé India said, “We believe in the power of food to enhance lives, improve livelihoods, and protect the planet for future generations. The initiative, ‘MAGGI – DeshKeLiye 2 Minute – EkChhoti Si Koshish’, is aimed at inspiring people to take small yet meaningful steps, in creating a positive impact and bring about change. It is a powerful initiative centered around 3S – Swasthya, Swachhta, and Sahayata, through which the brand collaborates with citizens in a purposeful way.”
MAGGI represents the diverse taste and flavours of our country and the rich heritage of India’s vibrant spices and herbs. MAGGI – DeshKeLiye 2 Minute – EkChhoti Si Koshish continues with MAGGI’s legacy of goodness.
