NE BUSINESS BUREAU
CHENNAI, DEC 20
Nex a premium home appliances brand by Bajaj Electricals has announced its foray into the South Indian markets through multi-venue launch events in Chennai. The brand unveiled its advanced range of ceiling fans that redefines the industry by offering a 20% higher air thrust than conventional fans. Two of the strongest dealerships Rathna Fan House and Vasanth & Co. witnessed the proud inauguration of a dedicated product display and experience zone.
This eventful day was followed by a successful launch hosted at a Hotel in Egmore. This event offered a unique immersive zone where attendees could experience the technology and design features first-hand. It garnered a positive response from consumers, retailers, and industry insiders, and the enthusiastic reception sets a promising tone for Nex as it prepares to establish itself as a premium household brand.
- The gala events fortify the brand’s pan-India retail presence
- The newest brand by Bajaj Electricals offers higher air thrust thanks to Aeirology (TM)
- Two of the strongest dealerships Rathna Fan House and Vasanth & Co. witnessed the proud inauguration of a dedicated product display and experience zone
- In the next few months, Nex plans to penetrate 25+ cities with more products and different categories, thereby making it a holistic premium proposition for the discerning Indian consumer.
Ravindra Singh Negi, COO of Consumer Products, Bajaj Electricals, shared, “We are thrilled to announce our pan-India launch that will take Nex to retail outlets, allowing consumers to experience the advanced features first-hand. After considerable investments in R&D over the last couple of years, we launched Nex as a premium brand with a unique offering of superior performance in the form of 20% Higher Air Thrust across the range. We have built a technology platform called Aeirology (TM) that supports this brand promise. Owing to the hot and humid weather conditions in Tamilnadu, the consumers demand fans with high-thrust air delivery.”
“They are technologically savvy and they appreciate aesthetic looking, trendy and designer fans that match the home decor. Keeping the consumer at its core, Nex is the one-stop solution for all these needs. Chennai is one of the largest markets for ceiling fans and our strong relationships with the largest distribution network will play a crucial role in establishing Nex. The positive response in Chennai reaffirms the brand’s potential,’’ Negi added.
In the next few months, Nex plans to penetrate 25+ cities with more products and different categories, thereby making it a holistic premium proposition for the discerning Indian consumer.
