NE FEATURES BUREAU
MUMBAI, AUG 5
What if a brand’s greatest legacy is not what it has already built, but its courage to keep building what the future demands? Godrej Industries Group seeks to answer that question through its latest cinematic brand film, turning its 129-year journey into a compelling story of people, purpose, imagination and the ambition to create what lasts.
Titled ‘At Godrej Industries, we craft’, the new corporate brand film is the first major cinematic expression of the Group’s refreshed purpose and brand identity unveiled earlier this year. Produced by Zoya Akhtar of Tiger Telly and directed by Aakash Bhatia of LoudMouth Film, the film brings alive the Group’s enduring purpose—‘Crafting tomorrow since 1897’—through the people, businesses and ideas shaping its diverse operations.
When ‘crafting’ becomes a way of life
Shot across Godrej Industries Group’s offices, farms, factories and construction sites, the film looks beyond the finished products and projects to capture the people, processes and ideas that make them possible.
Its central thought is simple yet expansive: crafting is not merely about making something—it is a mindset grounded in care, imagination and responsibility.
Across the Group’s businesses, that philosophy takes different forms while remaining anchored to a common purpose and ambition.
Six businesses, one shared purpose
The film weaves together the distinct purposes of Godrej Industries Group’s businesses into a single narrative—crafting goodness through consumer products, abundance through agriculture, joy through real estate, prosperity through financial services, innovation through chemicals and inspiration through ventures.
The result is a brand story that attempts to connect seemingly different worlds through one powerful idea: progress is created by people willing to imagine, improve and build things that endure.
A legacy that refuses to stand still
The film traces this spirit to Group founder Ardeshir Godrej, whose life and work embodied the belief that innovation, integrity and ambition gain their greatest strength when they move together.
Rather than presenting heritage as something static, the film positions legacy as a responsibility—to keep evolving, creating and remaining relevant as the world changes.
That philosophy assumes added significance as Godrej Industries Group looks beyond its first century towards its next hundred years.
‘Values and performance… must go hand in hand’
Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries, said: “Earlier this year, we introduced our purpose, ‘Crafting tomorrow since 1897’, as an articulation of what has connected our businesses for over a century. This film brings that purpose to life through the people, ideas and ambition that shape our Group every day. As a Group that has continued to build and evolve for more than a hundred years, we believe values and performance, innovation and responsibility, must go hand in hand as we look to remain relevant for the next hundred.”
Her words underline the film’s central proposition: a legacy survives not by repeating the past, but by continuously earning its relevance in the future.
Zoya Akhtar: ‘Godrej, for me, is an inheritance’
Zoya Akhtar, Producer, Tiger Telly, said: “Godrej, for me, is an inheritance. You cannot have grown up in India and not had Godrej in your life. It was only when I began working on this project that I understood the diversity, range and scale of everything Godrej Industries Group does. The film became a way of discovering that world and the shared spirit that connects it.”
Her perspective adds a deeply personal dimension to the film, transforming the Godrej name from a familiar presence in Indian homes into a much wider story of enterprise, innovation and nation-building.
Aakash Bhatia: ‘People at the heart of the story’
Aakash Bhatia, Director, LoudMouth Film, said: “The things you see, the things you don’t see. The things you notice or you don’t, and things you only feel when you observe. Godrej Industries Group exists in all of the above. My vision was to bring to life all of that and everything the Group stands for, while keeping people at the heart of the story. The journey of turning the tangible and intangible, the ambition and experiences into the ideas, screenplay and visuals for the film was the most exciting part.”
The director’s vision mirrors the film’s larger ambition—to reveal the visible and invisible forces behind a diversified business group, while placing human endeavour at its centre.
A brand film with a bigger canvas
‘At Godrej Industries, we craft’ is ultimately positioned as more than a corporate film. It is an attempt to define what “crafting” means in a group whose businesses span consumer products, agriculture, real estate, financial services, chemicals and ventures.
The film asks audiences to look beyond what is produced and consider why it is created, who creates it and what kind of tomorrow it can shape.
With its digital release across Godrej Industries Group’s platforms, the film takes the Group’s refreshed identity into a new chapter—one where 129 years of experience become the foundation, rather than the destination, for crafting the next hundred years.
