CHENNAI, FEB 9
Taneira, a Tata product, partnered with Bengaluru-based fitness company JJ Active and hosted a vibrant morning saree run this Sunday in Chennai. A power-packed community of 1,721 women gathered at Nolambur and transformed it into a breathtaking camaraderie of women draped in magnificent sarees from across the city. A powerful tribute to femininity, fitness, and freedom, the Chennai chapter of Taneira saree run was flagged off by Mr. Ambuj Narayan, CEO of Taneira, and Coach Pramod from JJ Active.
The Taneira Saree Run is a vibrant celebration of heritage and modernity, where tradition gracefully intertwines with contemporary aspirations. Much like the modern woman who balance strength with elegance, the saree transcends its role as mere attire, evolving into a powerful emblem of identity, empowerment, and self-expression. This unique run redefines the six yards, proving that it is not bound by convention but moves with the energy and dynamism of today’s world. Building on the success of previous editions in Pune, Bengaluru, Hyderabad, Kolkata and Ahmedabad, the Chennai chapter of the run further strengthened the bond among women, transforming the saree into a bold statement of resilience and versatility.
- A joyous celebration of womanhood, resilience, and cultural pride
- It is a vibrant celebration of heritage and modernity, where tradition gracefully intertwines with contemporary aspirations
- Our partnership with JJ Active reinforces this vision, proving that the saree fits effortlessly into today’s active lifestyles while remaining a cherished legacy: Ambuj Narayan, CEO, Taneira
On the occasion, Ambuj Narayan, CEO, Taneira said, “The Taneira Saree Run is a tribute to fitness and womanhood, celebrating the saree as a symbol of grace and resilience evolving alongside the strong, dynamic women who wear it. Through this initiative, we aim to redefine perceptions, showcasing the saree as a dynamic expression of strength and versatility. Our partnership with JJ Active reinforces this vision, proving that the saree fits effortlessly into today’s active lifestyles while remaining a cherished legacy. Hosting this event in Chennai, a city rich in culture and energy, brings this vision to life,”
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Coach Pramod from JJ Active shared, “Women who dedicate themselves to their families’ well-being often struggle to find time for their own health. Taneira Saree Run is a unique initiative aimed at encouraging women to prioritize their health in a comfortable and supportive environment. It serves as a platform for them to share inspiring stories of overcoming challenges and motivating one another. Chennai marks the sixth city to host the Taneira Saree Run, and we are thrilled to witness the incredible enthusiasm of Chennai’s women in embracing this empowering movement.”
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