NE BUSINESS BUREAU
NEW DELHI, APRIL 23
With the world fighting the COVID 19 pandemic, sanitary products that keep people safe and help them maintain their hygiene are as essential as food. While everyone is receiving essentials like food and medicines, it is also important to think of essentials from a woman’s perspective. Sanitary napkins are the basic requirement for women to stay healthy and free from infections during their menstrual cycle, and access to them, especially during a pandemic, is important. To drive home this message, Paree has launched #PadsAreEssential and I pledge #SheFirst across the country.
Talking about the campaign, Sahil Dharia- CEO & Founder, Paree said, “Women are the backbone of our society and the primary caregivers in our families. Yet, she always puts everyone else ahead of her own needs when in fact, she should come first. Our belief that pads are essential for every menstruating woman. We are proud to have support from Punjab Police, CII IWN, Rasoi on Wheels, and many others. #PadsAreEssential and I pledge #SheFirst.”
Paree, with support of CII-IWN, Rasoi on Wheels, Punjab Police, and various other bodies are ensuring that the most essential menstrual hygiene product — sanitary napkins — reach as many women and girls as possible. Saina Nehwal, Garima Avatar, Rinki Dhingra (Chairwoman of CII-IWN), Manika Badhwar- Co-Founder of Rasoi On Wheels and many others have put their collective support behind this initiative to help spread the message and to help maintain the dignity of every woman in this critical time of COVID 19.
Sania Nehwal, one of the shareholders of the brand Paree, supported the campaign and added, “I am so glad that people have realised the importance of the availability of sanitary napkins and have come forward to help women. I salute Punjab Police, CII IWN, Rasoi On Wheels, and corporates like Paree on their initiative to ensure menstrual essentials being prioritized and provided to women during this pandemic. The #SheFirst campaign is the voice I would like to put my weight behind, not just as a woman, but also as a citizen that can pedestal the voices of many other women. I stand behind the menstrual dignity of every woman and I pledge that #PadsAreEssential.”
CII IWN, Chairwoman- Rinki Dhingra, added, “CII- IWN Delhi chapter is delighted to have collaborated with Paree; whose vision is so panoramic. Women across segments in India have struggled to gain access to the basics, with menstrual hygiene products being the most elusive to them. I am glad that corporations like Paree have stepped in with their foresight and initiative to distribute free sanitary pads to the women’s workforces who are most in need. CII IWN is committed to take forward and support #SheFirst campaign and we pledge that #PadsAreEssential.”
Additionally, Manika Badhwar, Co-Founder, Rasoi-on-Wheels supported the campaign on the ground, “We at Rasoi on Wheels were delighted to have partnered with Paree and their Founder-CEO Sahil Dharia, to help distribute free sanitary pads to women in need of menstrual products across our food delivery zones. Menstrual hygiene, I feel, is a huge issue for women across socio-economic groups during this time and I pledge to play my part in helping them. I pledge that #PadsAreEssential with Paree’s #SheFirst initiative.”
