- To target the untapped geographies of Africa, the brand partnered with Daktari Mkononi (DM), a leading pharmaceutical specialist company based out of Tanzania for its distribution and marketing
NE BUSINESS BUREAU
AHMEDABAD, APRIL 9
With an objective to cater to women’s need and make sanitary pads easily accessible, Soothe Healthcare’s fast-growing feminine hygiene brand -Paree Sanitary Pad -has now expanded its operations to Tanzania, Africa & Nepal.
Spreading its wings far and wide, Paree Sanitary Pads has set its first footprints in the international market – Tanzania, Africa & Nepal. To target the untapped geographies of Africa, the brand partnered with Daktari Mkononi (DM), a leading pharmaceutical specialist company based out of Tanzania for its distribution and marketing. The brand plans to invest consistently to expand its operations in the international market starting with Tanzania & Nepal and to build a robust retail and distribution network. Furthermore, the brand plans to bolster its impressions in other parts of Africa and Asian countries tapping the large sanitary pad industry.
Commenting on the brand expansion, Sahil Dharia, Founder & CEO, Soothe Healthcare said, “Our focus for 2022 is to expand reach domestically and globally by amplifying our distribution network and be available at places where there is a need for sanitary pad. We raised a total funding of Rs 230 crore or $31.5 million last year giving us ‘paree wings’ to pace up our growth, expand the manufacturing capabilities and investments in marketing and distribution. We are grateful and excited to set our first footsteps outside India with an objective to make a difference in the lives of women by not only providing the best-in-class products and design innovations that provide greater comfort. The other areas of focus for this year will be to add new products to the existing categories and expand our product line.”
