NE FEATURES BUREAU
CHENNAI, SEPT 29
Phoenix Marketcity Chennai, the city’s premier lifestyle destination blending shopping, dining, and immersive experiences, successfully concluded its three-day extravaganza Vows & Vogue – A Wedding Gala, a first-of-its-kind mall event that recreated the grandeur of an Indian wedding, transporting visitors into a festive wonderland with a ‘fake wedding’ experience, bride and groom auditions, sangeet, mehendi and more.
The gala showcased exclusive festive and wedding collections from leading brands, including Malabar Gold & Diamonds, Tasva, Kalanikethan, Koski, Park Avenue, Raymond, Ethnix, Soch, Avantra, and Kushal’s, offering shoppers the ultimate wedding-season inspiration. Beauty and grooming indulgence was elevated with styling zones powered by Colobar, Tira, and Dyson, while Nails & Beyond added flair with bespoke nail artistry. Guests were welcomed with curated blends from MYOP, creating a personalized touch to the celebrations. The event was seamlessly executed by The Sight Media, the official promotions partner.
- The gala showcased exclusive festive and wedding collections from leading brands, including Malabar Gold & Diamonds, Tasva, Kalanikethan, Koski, Park Avenue, Raymond, Ethnix, Soch, Avantra, and Kushal’s
- Beauty and grooming indulgence was elevated with styling zones powered by Colobar, Tira, and Dyson, while Nails & Beyond added flair with bespoke nail artistry
- The mall’s F&B partners – Punjab Grill, Rajdhani, and Chai Waale – further enriched the gala with a delectable spread
The mall’s F&B partners – Punjab Grill, Rajdhani, and Chai Waale – further enriched the gala with a delectable spread. The event drew an overwhelming response with 100+ influencers amplifying buzz on Day 1 along with 3,000+ visitors engaging in live festivities on Day 2 and a spectacular finale on Day 3. The celebrations concluded with a high-energy karaoke night led by the popular Sing Along Chennai band where thousands joined in to sing, shop, and celebrate.
Vows & Vogue seamlessly blended the essence of weddings with fashion, beauty, entertainment, and lifestyle, creating an exceptional novel experience in Chennai malls. With its vibrant mix of shopping and culinary delights, the three-day gala set a new benchmark for grand celebrations with a larger-than-life shopping experience.
