NE BUSINESS BUREAU
AHMEDABAD, DEC 15
Fintech platform PhonePe, on Monday, announced that it has partnered with Tax2Win, a leading online tax-filing platform, to offer its over 250 million users seamless access to the filing of income tax returns. Tax2Win’s tax-filing platform has been integrated with PhonePe Switch in time with the Govt of India’s deadline of 31st December 2020 for filing tax returns, a joint release said.
Tax2Win offers tax planning, filing, and post-filing solutions for individuals as well as businesses. It provides tax-filers the option to self-file or avail of services and assistance of a personal eCA. The integration with PhonePe shall benefit PhonePe’s vast user base covering over 95% of India’s Pin Codes. The users can now experience a robust yet simplified tax-filing experience through the PhonePe app itself without having to go elsewhere, the release added.
Commenting on the collaboration, Rituraj Rautela, Head of PhonePe Switch said,“We are excited to have Tax2Win as a partner onboard PhonePe Switch. With this partnership, our users can now file their taxes seamlessly using their PhonePe app. With over 280 partners on PhonePe Switch currently, our effort has been to build a comprehensive ecosystem offering users a convenient way to use multiple apps without downloading them individually. And for our partners, Switch provides a large-scale distribution platform that helps with quicker customer acquisition at lower costs and enables higher engagement.”
Sharing the partner’s perspective, Vertika Kedia, Co-founder at Tax2Win said, “We are thrilled to partner with PhonePe and work together to deliver a great tax-filing experience to all its users. The key highlight of the integration is that it helps users access our platform with just a single click on the PhonePe app, underscoring super convenience. We look forward to combining Tax2Win’s domain expertise and technology with PhonePe’s comprehensive ecosystem to deliver a win-win-win proposition for the tax-filers, PhonePe, and Tax2Win.”