NE BUSINESS BUREAU
AHMEDABAD, NOV 16
Pine Labs, one of Asia’s leading merchant commerce platforms recently launched India’s biggest EMI shopping festival to provide ‘Buy Now, Pay Later’ option to Indian consumers where they can quickly convert their regular purchase into zero-cost EMIs and also avail of attractive cashback offers, says a release.
Top brands, including leading smartphone makers in India, are extending Pay Later offers under this campaign. This EMI shopping festival also enjoys the support of some of the leading banks who are extending EMI offers on both debit and credit cards. The EMI options are available across more than 1,00,000 offline stores and can be availed without paperwork using a Pine Labs PoS terminal, the release added.
Pine Labs facilitates one of the biggest Pay Later solutions in the world with over 100 top participating brands and on a wide range of product categories, including mobile phones, electronics, and home appliances. This year, over 30 brands, including the top 15 banks and 6 NBFCs, are participating, making it India’s biggest EMI shopping festival.
Participating brands include the likes of Samsung, Apple, Vivo, Oppo, OnePlus, Whirlpool, LG, Haier, HP, Dell, Panasonic, and Godrej.
“We have had a fruitful association with Pine Labs, bringing affordable EMI options for consumers who prefer to buy Samsung products offline. This year, we have exciting offers with cashback options and lucrative deals. We are confident that India’s biggest EMI shopping festival will equally delight both, consumers and our retailers,” said Jai Prakash Meena, Head, Mobile Retail Marketing, Samsung India.
Top banks like ICICI Bank, Axis Bank, Kotak Mahindra Bank, and Federal Bank are also offering Pay Later option to their debit and credit cardholders under the EMI shopping festival by Pine Labs.
Sudipta Roy, Head- Unsecured Assets, ICICI Bank, said, “It is our constant endeavor to provide convenient finance options to customers to help them realise their dreams. We are confident that our collaboration with Pine Labs to bring forth an integrated banking solution will make shopping an amazing experience for the customers. We encourage our credit and debit card customers to avail of the payment flexibility offered through the EMI option across merchants. We believe that this proposition will enable lakhs of customers to make their purchases seamlessly at this festive season, thereby adding to their festive celebrations.”
Pine Labs will also be recognising high-transacting merchant partners at the end of every week and a total of 13 prizes will be rewarded during the campaign. To know more, visit: https://www.pinelabs.com/EMI-Shopping-Festival
