NE BUSINESS BUREAU
MUMBAI, AUG 22
Beauty e-commerce platform Purplle on Saturday announced that it has recorded a three-fold increase in new user registrations during the largest online beauty sale organized by the company in early August 2020, a company release said.
Purplle’s Online Beauty Sale festival was organized from August 4 and August 8 with over 15,000 beauty products offering a 3-times higher discount. During the sale, Purplle’s offered the widest variety of beauty products from its exclusive brands such as Good Vibes, Alps Goodness, NY Bae, Stay Quirky as well as renowned global brands like Maybelline NY, L’Oréal Paris, The Face Shop among others.
According to Manish Taneja, Co-Founder & CEO of Purplle, “We have witnessed volume and value traction in the range of 300% with average order values up by 10% month-on-month basis. The most significant traction was the number of new users opting for our Elite Membership. We witnessed a five-fold increase in daily Elite membership sign-ups compared to typical days. Also, our elite base contributed to 20% of Net Merchandise Value during the IHB sale period. The breadth of products on offer, matched with equally exciting consumer offers, with an assurance on-time deliveries of orders made the entire shopping experience memorable for each and every customer and drove consumer’s interest to shop during the festival.”
The company recorded 75% of its orders volumes coming from Tier 2 & Tier 3 markets. Increased consumer aspirations and better awareness of personal care have increased online shopping for beauty and cosmetic products on Purplle during the last couple of years. Order volumes in the Makeup category grew by 472% and skincare category by 282% on a month-on-month basis.
