R ARIVANANTHAM
CHENNAI, JAN 19
Purva Land, the plotted development arm of 4 decade old Puravankara Limited, has on Thursday launched a new ‘wellness’ themed plotted development project ‘Purva Soukhyam’ in Guduvancheri near Chennai.
Addressing the media at the launch, Abhishek Kapoor, Group CEO, Puravankara Limited said, “Purva Soukhyam is designed to provide residents with a comfortable and balanced lifestyle and marks a paradigm shift in the plotted development space in Chennai. With its comprehensive wellness-focused amenities and facilities, sustainable design, and integration with nature, this project will offer a serene and healthy living environment to enhance the quality of life for its residents.”
- ‘Purva Soukhyam’ Phase I is part of a ~120 Acre development
- This will be Purva Land’s largest project in the city
- The project comprises more than ~2,200 plots ranging from ~600 Sq Ft to 5,000 SqFt and has 35+ amenities for the community, including a 30,000 SqFt clubhouse
- Keeping in mind the consumer needs, 80% of the plots are in the range of ~800 SqFt to 1,800 SqFt
- Plotted development projects by Purva Land offer several advantages, including land parcels across prime locations, clear titles, relevant government approvals, superior infrastructure, and the benefits of community living.
Replying to a query, he said post-pandemic, the demand for plotted developments has been on the rise across the country. This is driven by a preference for open spaces and a desire for homes with custom designs, offering personal outdoor areas and dedicated work/study spaces. On the increasing appetite for plots in the city, Purva Land offers flexibility to build one’s home as per their preference and time frame on their plots. Additionally, plots also offer safety and create an appreciating asset for the customers. 80-85% of our demand is by end users and not just another investment option. The customer retention rate is 20% to 22%,” he added.
Purva Soukhyam project
Phase I is part of a ~120 Acre development, this will be Purva Land’s largest project in the city. The project comprises more than ~2,200 plots ranging from ~600 SqFt to 5,000 SqFt and has 35+ amenities for the community, including a 30,000 SqFt clubhouse. Keeping in mind the consumer needs, 80% of the plots are in the range of ~800 SqFt to 1,800 SqFt. It is slated for possession in December 2027
The project aims to integrate this holistic approach into contemporary wellness spaces to promote harmony, balance, and overall well-being among individuals and the community. Additionally, plotted development projects by Purva Land offer several advantages, including land parcels across prime locations, clear titles, relevant government approvals, superior infrastructure, and the benefits of community living.
Features
Purva Soukhyam will feature health and fitness programs, yoga and meditation classes, spa services, nutritional counselling, sports courts, swimming pools, outdoor fitness areas, walking and cycling tracks, meditation zones, green spaces, and community gathering spots promoting an active lifestyle.
Strategic location
Strategically located in Chennai’s southern region, the project is just 10 minutes away from Grand Southern Trunk Road. The Chennai International Airport is around 20km and can be easily reached in 35 minutes via NH 32. Besides excellent connectivity, the project enjoys good accessibility to several reputed educational institutions and healthcare facilities.
This will be Puravankara’s latest venture into Chennai’s rapidly growing plotted development market. The company launched a music-themed project, Purva Raagam, in Thirumazhisai earlier last year.
Purva Soukhyam is registered under Tamil Nadu RERA (TN/35/Layout/4355/2023; TN/35/Layout/4356/2023) and is slated for possession in December 2027, an official release said.
Earlier, Praveer Gill, Business Head, Purva Land explained in detail about the 48 year long journey of Puravankara and its concept-based real estate projects through a power point presentation and screening a short play on its Purva Soukhyam project and its salient features.
