NE BUSINESS BUREAU
AHMEDABAD, JULY 23
Blue Dart, part of Deutsche Post DHL Group (DPDHL), announced the launch of its ‘Rakhi Express’ on the occasion of Raksha Bandhan. This year, Blue Dart encourages the ‘Bonds of Solidarity’ to ship rakhis, not just to siblings within India and internationally, but to go one step beyond and send your love and spread the joy of the festival to all protectors, including our COVID-19 warriors who have safeguarded the nation through the Coronavirus Pandemic, a company release said.
Blue Dart will deliver rakhis to 34,000+ locations across India and to 220 countries and territories across the globe, as part of the DPDHL Group’s ‘Express Easy Rakhi’. Customers can avail a special rate of ₹200/- to send rakhis to COVID-19 warriors and ₹250/- to send rakhis to their loved ones till August 5, 2020. The special rate applies for up to 0.5kg for domestic shipments (anywhere within India). These offers can be availed at any of the Blue Dart – DHL retail stores across India or by calling 1860 233 1234. Customers can send their rakhis through a specially designed ‘Rakhi Envelope’ and a greeting card for their personalized messages.
Speaking about the initiative, Ketan Kulkarni, CMO & Head – Business Development, Blue Dart said, “The year 2020 was different on every vertical. This year, the world crumbled around us, giving way to a Pandemic that shook businesses and individuals across the world. The only common underlying theme across industries, cities, and nations was the ‘Bonds of Solidarity’ amidst people. While most of us stayed in the safety of our homes, our COVID-19 warriors geared up at their action stations to ensure the health and safety of all.
Our goal during this festive season is to ensure that Raksha Bandhan 2020 is more than a festival for sisters to send brothers their love; rather, it is to ensure that Raksha Bandhan 2020 is a festival that celebrates love in all its forms – to parents, to friends and most importantly to send gratitude to all our protectors, including our COVID-19 warriors.
This initiative is a tribute to every Government Worker, Health Care Worker, every Armed / Paramilitary / Police Force personnel, every Civil Aviation / Railway / Bank employee who has tirelessly worked through the pandemic for the greater good.”
