- We aim to create a one-of-a-kind experience where young Indians and families can enjoy delicious, non-alcoholic beverages in a vibrant setting: Piruz Khambatta, Chairman and Managing Director of Rasna
- Rasna Buzz is a game-changer, combining the trusted legacy of Rasna with our expertise in franchising: Gaurav Marya, Chairman of Franchise India
- Ahmedabad is known for its vibrant food culture, and I am confident that Rasna Buzz will become a favorite destination for families, young adults, and food lovers alike: Bina Parikh, owner of Ahmedabad outlet
- More such bars will come up in Surat and major towns of Gujarat over the next few months
NE BUSINESS BUREAU
AHMEDABAD, JAN 23
Rasna, regarded as one of India’s iconic drink brands over 35 years, has brought back the nostalgic love of Aapnu Amdawadis with a great Buzz on Thursday. In its over three decades history, Rasna has had its fair share which no 80s & 90s kid will ever forget.
Rasna’s very first mocktail bar of Gujarat, Rasna Buzz, has started serving people at Shanvi Nirman, beside Mary Gold Circle, opposite Shypram Residency, Bopal, Ahmedabad. More such bars will come up in Surat and major towns of Gujarat over the next few months.
Partnering with Franchise India as its master franchisor, Rasna Buzz is on a mission to redefine the mocktail experience by incorporating quintessentially Indian flavors into creative beverages. This Ahmedabad outlet is the first of many, with plans to expand to Surat and other cities across Gujarat in the coming months.
“Our mocktail bars are designed to showcase the versatility of Rasna syrups, blending nostalgia with innovation to carve out a niche in India’s beverage retail landscape. We aim to create a one-of-a-kind experience where young Indians and families can enjoy delicious, non-alcoholic beverages in a vibrant setting,” said Piruz Khambatta, Chairman and Managing Director of Rasna.
“Our mocktail bars are designed to showcase the versatility of Rasna syrups, and we’re confident that the infusion of Indian flavors will set us apart in the beverage retail landscape. The brand has ambitious plans to establish 500 outlets across India in the next five years,” added Piruz Khambatta.
Gaurav Marya, Chairman of Franchise India, shared his enthusiasm for the partnership: “Rasna Buzz is a game-changer, combining the trusted legacy of Rasna with our expertise in franchising. Our vision is to bring Rasna Buzz to every major city and town, creating exciting opportunities for entrepreneurs while offering customers a refreshing new experience.”
Rasna Buzz serves a menu that celebrates India’s rich culinary heritage. Signature mocktails like Kala Khatta Buzz, Minty Jeera Lemonade, and Mirchi Mango are crafted using Rasna’s iconic syrups infused with traditional Indian flavors. Customers can also enjoy soda-based drinks, milkshakes, and sundaes alongside a variety of snacks, including idli, batata vada, burgers, pasta, momos, and French fries.
The Ahmedabad outlet is owned by Bina Parikh, a passionate entrepreneur excited to bring the Rasna Buzz experience to the city.
“Rasna is a brand that resonates with every Indian, and I am thrilled to be part of this innovative venture. Ahmedabad is known for its vibrant food culture, and I am confident that Rasna Buzz will become a favorite destination for families, young adults, and food lovers alike,” said Parikh.
Do come and indulge in the perfect blend of nostalgia, innovation, and authentic Indian flavors.
