NE BUSINESS BUREAU
CHENNAI, OCT 6
The RCM Rupantaran Yatra, a 100-day nationwide journey celebrating 25 years of RCM’s people-driven growth, received an overwhelming response in Chennai, marking one of its most spirited events in Tamil Nadu. The grand celebration at Kamarajar Arangam, Anna Salai, drew hundreds of enthusiastic participants — including associate buyers, community leaders, and aspiring entrepreneurs — all united by a common vision of health, service, and values.
RCM, which already connects with over 2 million active associate buyers nationwide, is witnessing rapid growth in Tamil Nadu, where its focus on affordable, high-quality products and sustainable livelihoods has struck a strong chord with consumers. The company’s expansion in the state aligns with its mission to empower women, youth, and families through inclusive opportunities that promote self-reliance and entrepreneurship.
- Massive turnout at Kamarajar Arangam as RCM’s transformative movement engages women, youth, and entrepreneurs across Tamil Nadu; focus on health awareness, self-reliance, and community values
- RCM, which already connects with over 2 million active associate buyers nationwide, is witnessing rapid growth in Tamil Nadu
- The Yatra reaffirms RCM’s three core pillars — Swasthya (Health), Sewa (Service), and Sanskar (Values)
- The recently launched biography “Mansa Vacha Karmana – Ek Karmyogi Ki Jeevani”, chronicling the life of RCM Founder Tilokchand Chhabra, also draws interest
As part of its Chennai leg, the Yatra reaffirmed RCM’s three core pillars — Swasthya (Health), Sewa (Service), and Sanskar (Values) — and featured stories of local achievers who have transformed their lives through the RCM ecosystem. The day-long event included health camps, a blood donation drive, cultural performances, and a Rupantaran Mela that showcased RCM’s popular brands such as Nutricharge, Gamma, Keysoul, Good Dot, and Swechha. Visitors explored product pavilions, enjoyed healthy cuisine, and engaged with RCM’s initiatives promoting wellness and ethical living.
The recently launched biography “Mansa Vacha Karmana – Ek Karmyogi Ki Jeevani”, chronicling the life of RCM Founder Tilokchand Chhabra, also drew interest. The book captures his journey as a karma yogi whose philosophy continues to inspire millions to pursue purpose with integrity and compassion.
“The overwhelming response from Chennai is a reflection of the strength and spirit of our people-powered movement. We remain committed to empowering every household with better health, economic opportunities, and strong values as we continue our journey towards a Swasth and Viksit Bharat,” said Saurabh Chhabra, Managing Director, RCM.
Priyancka Agarwaal, Managing Director, RCM, added, “Moving forward on this 17,000-kilometre journey, we are committed to giving every woman the opportunity to live with dignity, strength, and confidence, so that women too can contribute equally, alongside men, in building a New India.”
Manoj Kumar, CEO, RCM, remarked, “I am proud to see the enthusiasm and passion that the Rupantaran Yatra has sparked in Chennai. I am confident that this journey will continue to empower millions across India, paving the way for a sustainable and prosperous future for generations to come.”
With its message of service, health, and transformation, RCM’s Rupantaran Yatra is resonating deeply with communities across Tamil Nadu. As it moves to its next destination, the Chennai chapter leaves behind a legacy of renewed purpose — inspiring individuals and families to lead healthier, more empowered lives in a progressive, value-driven New India.
