NE BUSINESS BUREAU
AHMEDABAD, JULY 1
Ahmedabad-based ReDi (Responsibly Digital) marked the World Social Media Day with the 10th Edition of ReDi Digital Dialogue on Thursday.
The coveted event, organised in person after two years of virtual editions, was hosted by ReDi, a social initiative to promote responsible digital behaviour in association with the Ahmedabad Management Association (AMA).
Glimpses of #ReDi2022 organised in association with @ama_ahmedabad on occasion of #SMday2022.
Big thanks to all our speakers who in candid way shared insights and emerging opportunities in digital space and on Influencer marketing. @ShaileshGoyal @mihirgajrawala pic.twitter.com/esiWu5bKPV
— Kumar Manish (@kumarmanish9) July 1, 2022
- The Digital Dialogue brought together communication strategies, social media experts, and noted influencers.
- Digital media has empowered the common man like never before, but it also has its own pitfalls: ReDi co-promoter and AMA’s PR Committee chairman Shailesh Goyal
- The Covid-19 pandemic has changed the paradigm of marketing with big brands discovering the power of social media: Experts
In his welcome address, ReDi co-promoter and AMA’s PR Committee chairman Shailesh Goyal, said, “Digital media has empowered the common man like never before, but it also has its own pitfalls. ReDi was born with the idea to make people realise the importance of using the power of digital media responsibly. I am happy to share that with the participation of reputed communication strategists, social media experts, and influencers, ReDi has emerged as a platform to learn and share about a rapidly changing digital media.”
The keynote address was delivered by former RJ and communication expert Dhvanit Thaker on the topic “Zoom, Out”.
“Social media is a world where we create goals looking at others’ lives. Social media gives us validation and the opportunity to explore ourselves, it fulfils various requirements, but it also leaves a void. When I say zoom out I don’t mean to say stop using social media, but set limits as per your own understanding. Digital media is a great tool to connect, learn and do things, but at the same time, do not let it overpower you,” Dhvanit said.
Two panel discussions were also organised as a part of the Digital Dialogue. The first panel discussion on “Emerging trends in digital media for branding” saw Chirag Dagli, Founder of Communication Craft, Khushboo Sharma Solanki, Founder of Zero Gravity Communications, Pratik Patel, Co-founder of Yudiz Solutions, and Shraddha Soparkar, Founder of Madhuram Charitable Trust sharing their insights on emerging trends in digital media. The experts noted that the Covid-19 pandemic has changed the paradigm of marketing with big brands discovering the power of social media.
The second panel discussion on “Changing role of influencers in digital marketing” saw actor, presenter, and content creator Lipi Goyal, former RJ and emcee RJ Megha, writer and poet Shujaat Mirza, and Sahil Shah, Founder of Hungrito, sharing their thoughts on influencer marketing. The experts said that influencers are now at the top of the marketing funnel and will play an even bigger role in branding in the future.
The Digital Dialogue witnessed the participation of communication specialists, academicians, social media experts, brands, marketing professionals, influencers, social media marketers, students, and others.
