- Majority stake acquisition strengthens RCPL’s branded staples portfolio and legacy-brand strategy
- Udhaiyam poised for national expansion while retaining its Tamil heritage and quality promise
NE BUSINESS BUREAU
BENGALURU, DEC 19
Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods arm of Reliance Industries Limited, has acquired a majority stake in Udhaiyams Agro Foods Private Limited, the company behind Tamil Nadu’s trusted heritage nutrition brand Udhaiyam. Under the joint venture agreement, RCPL will hold the controlling stake, while the erstwhile promoters of Udhaiyam will continue as minority shareholders.
With this strategic acquisition, Udhaiyam—synonymous with high-quality pulses and nutrition staples in Tamil Nadu—joins RCPL’s expanding portfolio of branded staples, significantly strengthening the conglomerate’s FMCG footprint.
The move reinforces RCPL’s core philosophy of nurturing India’s heritage and legacy brands while delivering “global quality at affordable prices” to consumers nationwide. The partnership is expected to accelerate Udhaiyam’s journey from a strong regional brand to a nationally recognised name, without compromising on its cultural roots or quality standards.
- Krishnakumar, Director, Reliance Consumer Products Limited, said, “Udhaiyam is a brand that needs no introduction. It has been serving healthy food choices to consumers for decades and is a true reflection of Tamil Nadu’s rich heritage enriched with its scientific temper and superior quality.”
He added, “We are very excited to announce this joint venture, as it further strengthens RCPL’s presence in the branded staples space. This initiative also reaffirms our commitment to offering global-quality products to consumers at affordable price points, while promoting India’s legacy. I am sure that Udhaiyam will soon scale up to a national brand and satisfy consumers across India, just as it has earned the trust of millions in Tamil Nadu over decades.”
Echoing similar confidence, S. Sudhakar, Managing Director, Udhaiyams Agro Foods Private Limited, said, “This partnership with RCPL opens up new opportunities for Udhaiyam. The brand has delighted consumers in Tamil Nadu for decades. When it comes to branded pulses, Udhaiyam is synonymous with the best quality for households across the state.”
He further noted, “With RCPL now taking charge of its expansion, we are confident that the goodness of Tamil Nadu and the rich heritage of the land will resonate with consumers across geographies, while adding value to their lives as we increasingly transition towards a healthier lifestyle.”
