- Campa Energy becomes Official Energy Partner of India’s premier motorsport team
- Partnership celebrates the spirit of speed, endurance and the ‘Made-in-India’ ethos
- Ajith Kumar Racing aims to propel Indian motorsport to world-class standards
NE SPORTS BUREAU
BENGALURU, NOV 12
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has announced a dynamic partnership with Ajith Kumar Racing, one of India’s fastest-growing motorsport teams. Under the collaboration, RCPL’s flagship energy drink Campa Energy will serve as the Official Energy Partner of the team, marking a thrilling fusion of Indian enterprise and sporting excellence.
Fueling India’s Passion for Performance
Rooted in RCPL’s commitment to supporting Made-in-India initiatives, the partnership underscores the company’s mission to bring world-class products to Indian consumers at affordable prices, while empowering homegrown talent to shine on global platforms.
“This association celebrates determination, endurance, and performance — values that define both Campa Energy and Ajith Kumar Racing,” an RCPL spokesperson said. “It reflects the never-give-up spirit of today’s youth and our belief in India’s potential to compete at the world stage.”
Ajith Kumar Racing: Driving India to Global Circuits
Founded by acclaimed actor, racer and Padma awardee Ajith Kumar, the team has quickly become a symbol of India’s rising motorsport ambition. Established in 2024, Ajith Kumar Racing made an impressive debut at the 2025 Creventic 24H European Endurance Championship, securing a podium finish (P3 overall) — a feat that placed India firmly on the international motorsport map.
With a focus on discipline, teamwork and world-class performance, the team aims to nurture Indian drivers and engineers capable of competing at the highest levels of global racing.
Powering Fearless Achievers
As the Official Energy Partner, Campa Energy will energise the team’s 2026 global racing calendar, embodying the high-octane passion that drives fearless achievers. The collaboration is also expected to pave the way for brand activations, fan engagement, and youth outreach initiatives celebrating Indian talent and innovation.
“Like motorsport itself, Campa Energy represents precision, stamina and the power to keep pushing limits,” the company said in its statement.
