NE BUSINESS BUREAU
AHMEDABAD, APRIL 18
Billionaire Mukesh Ambani-owned Reliance Jewels announced that it has launched an exquisite collection of fine jewelry, “Rannkaar”to mark the auspicious festivity of Akshaya Tritiya. The Rannkar collection, inspired by the Rann of Kutch and its diverse heritage was unveiled on Sunday with an extravagant fashion show in Ahmedabad.
Raankar is inspired by Kutch, which is known for its stunning White Rann and kaleidoscope of brilliant colours. Customers can choose from a variety of intricately designed and artistically crafted jewelry pieces inspired by Kutch’s vibrant and beautiful art forms, such as Ajrakh- an age-old block printing technique, Rogan- a beautiful painting form using rich natural colours, Lippan- Stunning craftsmanship where mirrors are carved on walls, the vibrant Kutch Embroidery, Bhandhani- a popular tie-and-dye technique that is loved by many, and finally the beautiful Wood-work
Reliance Jewels has launched this collection which showcases craftsmanship of Kutch in the form of beautiful necklace sets, pendant sets, earrings, rings and bangles crafted in Gold and Diamond.
Sunil Nayak, CEO of Reliance Jewels said, “India has a very vast and precious heritage which is an integral part of our country’s roots. We hold pride in exploring this inheritance and bringing the finest jewelry designs from deep roots of our culture & art forms.” He further added that the auspicious occasion of Akshaya Tritiya is considered to bring luck and success in each one’s life.
He said, “Rannkaar, our exquisitely created ornate collection inspired by the Rann of Kutch continues our design legacy. Each gold and diamond necklace, earrings, rings, and bangles in this collection are unique and represent the different art, tradition, and heritage of Kutch.”
