- A frontline account of how a legacy Indian manufacturer rewrote its destiny
- Author Udayan Dravid reveals the grit, culture shifts, and bold decisions behind the revival
- An inspiring narrative blending real-world execution with deep management insight
- A must-read for entrepreneurs, leaders, and students seeking true turnaround lessons
NE LITERARY BUREAU
NEW DELHI, DEC 12
Veteran business leader Udayan Dravid has announced the release of Rise of the Phoenix, a compelling insider chronicle capturing one of Indian manufacturing’s most notable revival journeys. A rare, unvarnished frontline perspective, the book documents how clarity of purpose, empowered teams, and relentless execution brought a struggling legacy organisation back from the brink.
Drawing from his leadership experience, Dravid details a turbulent period marked by operational bottlenecks, debt stress, and falling market confidence—followed by a bold rebuilding strategy carried out by a young, hungry team entrusted with extraordinary levels of responsibility.
Highlighting the essence of this team-driven transformation, Dravid writes about “ordinary people who became extraordinary when they were empowered, trusted, and encouraged to think differently.”
What followed was one of India’s fastest old-economy expansions: nearly 100 offices and seven redistribution centres in just 18 months, helping propel sales from ₹180 crore to ₹1,000 crore within a few years.
Rise of the Phoenix also revisits a revolutionary decision taken long before India spoke of unified taxation—a uniform national pricing model, implemented almost three decades before GST. This move brought transparency and stability to a deeply fragmented tyre market, earning long-term trust across the supply chain.
Reflecting on the journey, Dravid says: “Turnarounds are rarely about heroic leaders. They are about empowered teams, clear intent, and the willingness to get your hands dirty. I wanted to document the real, on-ground India that doesn’t appear in boardroom presentations. My hope is that this story encourages leaders to relook at how culture, trust, and execution can change the destiny of an organisation.”
With a foreword by former Finance Secretary Vijay Kelkar, the book blends narrative storytelling with practical management insight, offering entrepreneurs, executives, and students a unique ringside view of crisis navigation and organisational reinvention.
Rise of the Phoenix is priced at ₹499 and is available on Amazon, Flipkart, and select bookstores across India.
