NE BUSINESS BUREAU
CHENNAI, MARCH 18
Royal Enfield has, on Thursday, launched the Scram 411, the brand’s first ADV crossover. The company targets both the city ride and the off road campaigns with Scram 411. It is based on Royal Enfield’s LS-410 engine platform and the Harris Performance chassis. The Scram 411 will be available for test rides and bookings in India starting immediately.
Unveiled for global audiences, the new Scram 411 will be available for test rides and bookings in India starting today. The motorcycle will be available in Europe and across countries in the Asia Pacific region by mid of this year, and thereafter will be launched in North America and Latin America as well.
The Scram 411 is a continuation of Royal Enfield’s constant quest to enable the pursuit of exploration, and to build motorcycles that can be the perfect ally for every adventure. One such motorcycle is the Himalayan – Royal Enfield’s first purpose-built, adventure tourer. Inspired by its terrain and decades of riding experience in the Himalayas, the Himalayan is the spartan, yet immensely capable motorcycle that is perfect for most riders, and has built a thriving subculture of adventure touring across the world. Launched in 2016, the Himalayan has received global recognition for its pure and unique design and well-rounded capability, making it among Royal Enfield’s best selling motorcycles across the world. These highly regarded and terrain-tested characteristics of the Himalayan were the inspiration for a more urban, scrambler style evolution – the Scram 411.
The Scram 411 is a new subspecies that has the authentic vibes of a scrambler and comes with built-in strong adventure DNA. It is a motorcycle that feels playfully agile on urban roads, yet is a highly capable multi-tasker that is always ready for whatever comes its way.
Siddhartha Lal, Managing Director, Eicher Motors Ltd., simply loves the fluidity and the multipurpose ability of the Scram 411. Speaking about this in the context of modern existence, he said, “Whether it’s London, New Delhi or Tokyo, the contours of modern urban existence are ever-changing. With our world increasingly becoming more fast-paced, life in the urban context has become about the weekday hustle and the weekend getaway, and everything in between. We wanted to build a motorcycle that could effortlessly navigate this entire gamut, and be the perfect ally for the young, modern day rider. The Scram 411 is truly a motorcycle made for now, and is always ready to tackle whatever surprise is in store”
Speaking about the inspiration behind the Scram 411, and about the new motorcycle, Executive Director, Royal Enfield, B Govindarajan, said, “The globally lauded versatility and competence of the Himalayan inspired us to reimagine the motorcycle in a more young, modern-day, urban context. The Scram 411 is the perfect crossover for young city-dwellers, who prefer a motorcycle that is fun and engaging to ride around the city, yet has a rugged appeal. By shifting the riding geometry to make the motorcycle more at home on busy city streets, and retaining its strong ability to take on rough roads and take on the weekend dirt trail, we’ve brought a unique subcategory for consumers. Like all our motorcycles, the Scram 411 is built for the global rider, and manufactured with world class engineering. We also have an array of genuine motorcycle accessories and a vibrant apparel range inspired by the Scram lifestyle. This is a very exciting and spirited new motorcycle, and we are confident that young riders from across the world will love the new Scram 411”
Powered at the heart by the LS-410 engine platform and the Harris Performance Chassis, the Scram 411’s riding ergonomics make it an effortless and engaging ride in everyday urban riding situations.
Customers can now discover, book a test ride, customize, and book their Scram 411 via the Royal Enfield App, or on the company website on www.royalenfield.com, or at the nearest Royal Enfield Store.
Bookings and test rides begin across dealerships in India today at a limited period introductory price of INR 2,03,085* for the Graphite Red, Yellow and Blue; INR 2,04,921* for the Skyline Blue and Blazing Black; and INR 2,08,593* for the Scram 411 Silver Spirit and White Flame.
