Samsung announces never-seen before prices on Galaxy S24 Ultra, S24 and S24FE

• Galaxy S24 Ultra*—India’s No. 1 selling premium smartphone, originally priced from Rs 1,29,999, will now be available at a never-seen-before price of Rs 84,999
• The Galaxy S24, originally priced at Rs 74,999, will be available at Rs 44,999, and the Galaxy S24 FE will be available starting at just Rs 34,999
• Galaxy S24 Ultra, enhances and redefines the phone’s most fundamental role – communication – with Live Translate, Interpreter, Chat Assist, Note Assist and Transcript Assist features

NE BUSINESS BUREAU

GURUGRAM, MAY 4

Samsung, India’s largest consumer electronics brand, on Thursday announced exciting deals on the Galaxy S24 series as part of a limited-period offer. Starting Thursday, Galaxy S24 Ultra*—India’s No. 1 selling premium smartphone, originally priced from Rs 1,29,999, will now be available at a never-seen-before price of Rs 84,999. The Galaxy S24, originally priced at Rs 74,999, will be available at Rs 44,999, and the Galaxy S24 FE will be available starting at just Rs 34,999.

Galaxy S24 Ultra, enhances and redefines the phone’s most fundamental role – communication – with Live Translate, Interpreter, Chat Assist, Note Assist and Transcript Assist features. AI built into Samsung Keyboard can also translate messages in real-time in 13 languages, including Hindi. Additionally, Note Assist, a Galaxy AI feature on Samsung Galaxy S24 Ultra, simplifies note-taking and organization. It offers features like auto-formatting, summarizing, correcting spelling, and translating notes. Users can access it by opening the Samsung Notes app, creating a new note, and tapping the Note Assist icon. Galaxy S24 Ultra’s Drawing Assist allows users to transform simple sketches into images using AI-powered styles

Galaxy S24 Ultra’s industry-leading 200MP camera comes with ProVisual Engine. ProVisual Engine is a comprehensive suite of AI-powered tools that transform image capturing abilities and maximize creative freedom. The Quad Tele System on Galaxy S24 Ultra comes with a 5x optical zoom lens that works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x, enabling users to take professional-grade photographs. Images also show crystal clear results at 100x with enhanced digital zoom. The smartphone also comes equipped with 1.4 μm pixel size for improved Nightography capabilities.

Galaxy S24 Ultra is equipped with Snapdragon® 8 Gen 3 Mobile Platform for Galaxy that delivers remarkable NPU improvement for incredibly efficient AI processing. Galaxy S24 Ultra is the first-ever Galaxy phone to feature a titanium frame, enhancing device durability and longevity.

Galaxy S24*, India’s No.1 selling android smartphone, features a streamlined one-mass design and comes with 50MP triple camera setup. Powered by Galaxy AI and with upgraded Nightography capabilities, photos and videos shot with Galaxy S24’s AI Zoom are brilliant in any conditions, even when zoomed in. Portrait Studio on the Galaxy S24 allows users to transform portrait photos into various artistic styles using AI. It offers options like Comic, 3D Cartoon, Watercolor, and Sketch, accessible through the Gallery app by selecting a photo, tapping the AI icon, and choosing Portrait Studio. The Smartphone also comes with Call Assist, offering real-time translations during phone calls and can also provide text-based assistance for calls. To resize and retouch photos on Galaxy S24, one can use the Gallery app with its built-in editing tools, including Generative Edit. Users can also use the AI-powered editing features to automatically improve the image, like softening shadows or erasing reflection.

Whatever the task, Galaxy S24 provides an incredible experience thanks to the enhancements in its chipset, display and more. Equipped with a 6.2” display, Galaxy S24 can reach up to 2600 nits of peak brightness. The device also comes with 1-120 Hz adaptive refresh rate improving performance efficiency.

Galaxy S24 FE*, 2025’s best-selling android smartphone, incorporates the same advanced AI experience as the Galaxy S24 series. Designed to enhance work, simplify communication, and increase connectivity, Galaxy AI on the S24 FE offers tools that unlock new possibilities. It’s the perfect device for gaming on the go with a 6.7-inch Dynamic AMOLED 2X display, a long-lasting 4700mAh battery, and a powerful Exynos 2400 series chipset. Galaxy S24 FE offers premium Galaxy AI tools and ecosystem connectivity to enhance communication, productivity and creativity — all housed in an iconic design and protected by robust Samsung Knox security.

Galaxy S24 FE, powered by the AI-based ProVisual Engine and Galaxy AI’s Photo Assist features showcases an enhanced camera setup that empowers users to be more creative. Galaxy S24 FE’s premium camera setup features a 50MP wide lens and 8MP telephoto lens with 3x optical zoom — both supported by optical image stabilization (OIS) — plus a 12MP ultra-wide lens and a 10MP selfie camera. Making its debut in the FE series, ProVisual Engine features vastly improved technology that leverages advanced AI algorithms to deliver breathtaking detail and remarkably subtle textures.

*Basis Counterpoint Research